What TikTok's auto-optimized campaign is actually doing under the hood — and why it only works when the creative going in is already proven.
InfluenceishThe Social Commerce Agency
GMV Max is the simplest campaign type TikTok has ever shipped and the easiest one to waste money on. Here's what it does, no mystique.
A campaign that optimises toward gross merchandise value across your whole shop — product cards, creator videos and lives — instead of a single ad. You set a target ROAS and a budget; TikTok picks the creative and placements.
Because the creative pool is thin. GMV Max can only scale what already converts. If the inputs are nine videos a month, the algorithm has nothing to work with.
Pay to play, played well — stop wasting the spend.
LiveA phone propped on a desk is not a live. Here's the set, host and programming system behind sessions that go from $807 to $3,507 in eight weeks.
CreatorsAffiliates aren't a channel, they're an army. How we structure placements, retainers and evergreen recruiting so content starts flowing immediately.
Book a discovery call — scope, review, benchmark, reco. You'll leave with a plan either way.
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