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Supplement brand · Health · Full service + live commerce

From absolute zero to a $25.8M creator engine

No account, no affiliates, no live setup. Eighteen months later: a $25.8M trailing-year engine where creators drive three quarters of GMV.

CreatorsLiveAmplify
Built from zeroMega livesLIVE GMV MaxDiscord community
Live set day on the Influenceish stage
$25.8M GMV · trailing 365 days
$25.8M
GMV · trailing 365 days
851,639orders · 839K customers reached
74.3%of GMV from creator content — $19.2M
2,462creators active in the last 7 days
5–7lives per week · producer on every session
5×live rate growth — $100/hr to $500/hr
What happened

The play.

problem → play → proof

The start

No account, no affiliates, no live setup. Absolute zero.

The play

We built the shop from scratch, stood up the affiliate architecture, and ran lives 5–7 days a week with hired hosts and a producer on every session. MEGA lives, LIVE GMV Max, giveaways and a Discord community turned TikTok into a conversion and loyalty hub.

The proof

Our live rate grew $100/hr → $500/hr as results scaled. An ongoing partnership, not a campaign.

GMV per live session$807 → $3,507 in 8 weeks
$807wk 1wk 2wk 3wk 4wk 6$3,507wk 8

$876K+ live GMV over 16 months · CTOR 7%+

On set & in the feed

The receipts.

tap to open
Set daySet day
Long-form shoot on the couch setLong-form shoot on the couch set
● Product live · replay
in their words
“They treated our creators like customers, not a mailing list — and the retention showed up in the GMV.”
Founder · Supplement brand
Next case study Osaka Ebisu — 12× monthly GMV in 90 days →
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