A creator engine built for peak season

$15K in GMV, no creator engine and the busy season approaching. We built one, timed to December.

Creators Content

TAP recruitingSamplingWhatsApp communityGMV challenges

+292% GMV into peak

+292%

GMV into peak

+295%orders — 708 to 2,799

89.7%creator share of GMV — grew as the shop quadrupled

$23.9Ktop 2 bundles, final week of Dec — ~40% of the month

$15K in GMV, no creator engine and the busy season approaching. We built one, timed to December.

What happened

The play.

problem → play → proof

The problem

$15K in GMV, no creator engine, and the busy season approaching.

The play

We built one, timed to peak with December: winning bundles, TAP recruiting, free-sample distribution, a WhatsApp creator community and cash-incentive content challenges that kept creators posting through the holidays.

Monthly GMV$15.3K → $59.8K · December 2025

On set & in the feed

The receipts.

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Next case study GoodMatter — A cold launch, 90.8% creator-driven →

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