/* ============================================================
   INFLUENCEISH — "The Control Room"
   Dual-mode design system: SHOP (live studio) / DTC (daylight lab)
   ============================================================ */

:root {
  --font-display: "Archivo", "Archivo Black", sans-serif;
  --font-body: "Instrument Sans", sans-serif;
  --font-mono: "IBM Plex Mono", monospace;

  --ease-snap: cubic-bezier(.22, 1, .36, 1);
  --ease-broadcast: cubic-bezier(.83, 0, .17, 1);

  --header-h: 72px;
  --ticker-h: 0px;
}

/* ---------- mode themes ---------- */
body[data-mode="shop"] {
  --bg: #07070c;
  --bg-2: #0d0d15;
  --panel: #12121c;
  --panel-2: #191925;
  --line: rgba(255, 255, 255, .09);
  --ink: #f5f5f8;
  --ink-2: #9a9aad;
  --accent: #fe2c55;
  --accent-2: #25f4ee;
  --gain: #3df08c;
  --chip: rgba(254, 44, 85, .12);
  --glow-a: rgba(254, 44, 85, .22);
  --glow-b: rgba(37, 244, 238, .14);
  color-scheme: dark;
}

body[data-mode="dtc"] {
  --bg: #0a0714;
  --bg-2: #100b1e;
  --panel: #151027;
  --panel-2: #1c1533;
  --line: rgba(255, 255, 255, .09);
  --ink: #f6f4fb;
  --ink-2: #a29dbd;
  --accent: #9d5cff;
  --accent-2: #ffb454;
  --gain: #3df08c;
  --chip: rgba(157, 92, 255, .14);
  --glow-a: rgba(157, 92, 255, .24);
  --glow-b: rgba(255, 180, 84, .12);
  color-scheme: dark;
}

/* DTC is dark now — keep the white logo, don't dim partner logos */
body[data-mode="dtc"] .logo .dtc-only { display: none !important; }
body[data-mode="dtc"] .logo .shop-only { display: block !important; }

* { margin: 0; padding: 0; box-sizing: border-box; }

html { scroll-behavior: smooth; overflow-x: clip; }
section[id] { scroll-margin-top: 90px; }

body {
  background: var(--bg);
  color: var(--ink);
  font-family: var(--font-body);
  font-size: 17px;
  line-height: 1.55;
  overflow-x: hidden;
  transition: background .45s ease, color .45s ease;
}

::selection { background: var(--accent); color: #fff; }

img { max-width: 100%; display: block; }
a { color: inherit; text-decoration: none; }
button { font: inherit; color: inherit; background: none; border: 0; cursor: pointer; }

/* mode-scoped visibility */
body[data-mode="shop"] .dtc-only { display: none !important; }
body[data-mode="dtc"] .shop-only { display: none !important; }

/* ---------- type ---------- */
.display {
  font-family: var(--font-display);
  font-weight: 900;
  font-stretch: 125%;
  text-transform: uppercase;
  line-height: .92;
  letter-spacing: -.01em;
}

.mono {
  font-family: var(--font-mono);
  font-size: 12px;
  letter-spacing: .14em;
  text-transform: uppercase;
}

.eyebrow {
  font-family: var(--font-mono);
  font-size: 12px;
  letter-spacing: .22em;
  text-transform: uppercase;
  color: var(--accent);
  display: inline-flex;
  align-items: center;
  gap: 10px;
}
.eyebrow::before {
  content: "";
  width: 26px; height: 2px;
  background: var(--accent);
  display: inline-block;
}

/* ---------- layout helpers ---------- */
.wrap { width: min(1240px, calc(100% - 48px)); margin: 0 auto; }

.section { padding: 110px 0; position: relative; }
.section-head { max-width: 720px; margin-bottom: 56px; }
.section-head h2 { font-size: clamp(34px, 5vw, 58px); margin: 14px 0 18px; }
.section-head p { color: var(--ink-2); font-size: 18px; }

/* ============================================================
   HEADER
   ============================================================ */
.site-header {
  position: fixed;
  inset: 0 0 auto 0;
  height: var(--header-h);
  z-index: 90;
  display: flex;
  align-items: center;
  background: color-mix(in srgb, var(--bg) 82%, transparent);
  backdrop-filter: blur(14px);
  -webkit-backdrop-filter: blur(14px);
  border-bottom: 1px solid var(--line);
  transition: background .45s ease;
}
.site-header .wrap {
  display: flex;
  align-items: center;
  gap: 28px;
}
.logo { display: flex; align-items: center; gap: 10px; flex-shrink: 0; }
.logo img { height: 24px; width: auto; }

.main-nav { display: flex; align-items: center; gap: 30px; margin-left: 28px; }
.main-nav > a, .main-nav .has-drop { display: inline-flex; align-items: center; line-height: 1; }
.main-nav a {
  font-size: 14px;
  font-weight: 500;
  letter-spacing: .01em;
  color: var(--ink-2);
  transition: color .2s ease;
  position: relative;
}
.main-nav a:hover, .main-nav a[aria-current="page"] { color: var(--ink); }
/* animated hover underline + steady current-page marker */
.main-nav > a::before,
.main-nav .has-drop > a::before {
  content: "";
  position: absolute;
  left: 0; right: 0; bottom: -8px;
  height: 2px;
  border-radius: 2px;
  background: var(--accent);
  transform: scaleX(0);
  transform-origin: left;
  transition: transform .28s var(--ease-snap);
}
.main-nav > a:hover::before,
.main-nav .has-drop > a:hover::before,
.main-nav .has-drop:hover > a::before {
  transform: scaleX(1);
}
.main-nav > a[aria-current="page"]::before,
.main-nav .has-drop > a[aria-current="page"]::before {
  transform: scaleX(1);
  background: color-mix(in srgb, var(--ink) 45%, transparent);
}

/* nav dropdown */
.has-drop { position: relative; }
.has-drop > a::after {
  content: "▾";
  font-size: 10px;
  margin-left: 6px;
  opacity: .6;
  display: inline-block;
  transition: transform .25s ease;
}
.has-drop:hover > a::after { transform: rotate(180deg); }
.drop {
  display: block;
  position: absolute;
  top: 100%;
  left: -18px;
  padding-top: 16px;
  opacity: 0;
  visibility: hidden;
  transform: translateY(6px);
  transition: opacity .22s ease, transform .22s var(--ease-snap), visibility .22s;
  z-index: 95;
}
.has-drop:hover .drop,
.has-drop:focus-within .drop {
  opacity: 1;
  visibility: visible;
  transform: translateY(0);
}
.drop-inner {
  display: block;
  min-width: 288px;
  background: color-mix(in srgb, var(--bg) 94%, transparent);
  backdrop-filter: blur(18px);
  -webkit-backdrop-filter: blur(18px);
  border: 1px solid var(--line);
  border-radius: 14px;
  padding: 8px;
  box-shadow: 0 30px 60px -24px rgba(0, 0, 0, .7);
}
.drop-inner a {
  display: flex;
  flex-direction: column;
  align-items: flex-start;
  gap: 3px;
  padding: 12px 14px;
  border-radius: 10px;
  font-size: 14px;
  font-weight: 500;
  color: var(--ink-2);
  transition: background .18s ease, color .18s ease;
}
.drop-inner a b {
  font-weight: 600;
  font-size: 14px;
  color: var(--ink);
  display: block;
}
.drop-inner a i {
  font-style: normal;
  font-size: 12px;
  color: var(--ink-2);
  display: block;
  transition: color .18s ease;
}
.drop-inner a:hover i, .drop-inner a[aria-current="page"] i { color: color-mix(in srgb, var(--accent) 70%, var(--ink-2)); }
.drop-inner a:hover {
  background: var(--chip);
  color: var(--ink);
}

.header-cta {
  margin-left: auto;
  display: flex;
  align-items: center;
  gap: 16px;
}

/* ---------- the mode switcher (signature) ---------- */
.mode-switch {
  display: flex;
  align-items: center;
  border: 1px solid var(--line);
  border-radius: 10px;
  padding: 3px;
  gap: 2px;
  background: color-mix(in srgb, var(--panel) 70%, transparent);
  position: relative;
}
.mode-switch button,
.mode-switch a {
  font-family: var(--font-mono);
  font-size: 11px;
  letter-spacing: .12em;
  text-transform: uppercase;
  padding: 7px 14px;
  border-radius: 8px;
  color: var(--ink-2);
  display: flex;
  align-items: center;
  gap: 7px;
  transition: color .25s ease, background .25s ease;
  white-space: nowrap;
}
.mode-switch button .dot,
.mode-switch a .dot {
  width: 7px; height: 7px;
  border-radius: 50%;
  background: currentColor;
  opacity: .45;
}
.mode-switch button.active,
.mode-switch a.active {
  background: color-mix(in srgb, var(--ink) 8%, transparent);
  color: var(--ink);
}
.mode-switch button.active .dot,
.mode-switch a.active .dot { background: var(--accent); }
.mode-switch button.active .dot,
.mode-switch a.active .dot {
  opacity: 1;
  animation: blink 1.1s steps(2, start) infinite;
}
@keyframes blink { 50% { opacity: .25; } }

.btn {
  display: inline-flex;
  align-items: center;
  gap: 9px;
  padding: 13px 26px;
  border-radius: 10px;
  font-weight: 600;
  font-size: 15px;
  letter-spacing: .01em;
  transition: background .2s ease, border-color .2s ease, color .2s ease;
}
.btn-primary {
  background: var(--accent);
  color: #fff;
}
.btn-primary:hover { background: color-mix(in srgb, var(--accent) 86%, #fff); }
.btn-ghost {
  border: 1px solid var(--line);
  color: var(--ink);
  background: transparent;
}
.btn-ghost:hover { border-color: color-mix(in srgb, var(--ink) 40%, transparent); }
.btn-creators {
  border: 1px solid var(--line);
  color: var(--ink);
  background: transparent;
}
.btn-creators::before {
  content: "";
  width: 6px; height: 6px;
  border-radius: 50%;
  background: var(--gain);
  flex-shrink: 0;
}
.btn-creators:hover { border-color: color-mix(in srgb, var(--gain) 55%, transparent); }

.btn-sm { padding: 9px 18px; font-size: 13.5px; border-radius: 9px; }

/* ============================================================
   HERO
   ============================================================ */
.hero {
  min-height: 100vh;
  padding-top: calc(var(--header-h) + var(--ticker-h) + 48px);
  padding-bottom: 60px;
  display: flex;
  align-items: center;
  position: relative;
  overflow: hidden;
}
.hero-bg {
  position: absolute;
  inset: 0;
  pointer-events: none;
  background-image:
    linear-gradient(var(--line) 1px, transparent 1px),
    linear-gradient(90deg, var(--line) 1px, transparent 1px);
  background-size: 72px 72px;
  mask-image: radial-gradient(ellipse 90% 80% at 50% 40%, black 30%, transparent 75%);
  -webkit-mask-image: radial-gradient(ellipse 90% 80% at 50% 40%, black 30%, transparent 75%);
}
.hero-glow {
  position: absolute;
  pointer-events: none;
  width: 720px; height: 720px;
  border-radius: 50%;
  filter: blur(130px);
  opacity: .8;
}
.hero-glow.a { background: var(--glow-a); top: -220px; right: -140px; }
.hero-glow.b { background: var(--glow-b); bottom: -300px; left: -180px; }

.hero .wrap {
  display: grid;
  /* minmax(0, fr) so rotating headline text can't resize the tracks */
  grid-template-columns: minmax(0, 1.15fr) minmax(0, .85fr);
  gap: 64px;
  align-items: center;
  position: relative;
}

.hero-copy { position: relative; z-index: 3; }
.hero-copy .eyebrow { margin-bottom: 24px; }

.hero-title {
  font-size: clamp(38px, 5vw, 76px);
  position: relative;
}
@media (min-width: 1080px) {
  .hero-title .line > span { white-space: nowrap; }
}
body[data-mode="shop"] .hero-title .accent {
  background: linear-gradient(90deg, var(--accent) 20%, #ff7a95 42%, var(--accent) 64%);
  background-size: 220% 100%;
  -webkit-background-clip: text;
  background-clip: text;
  color: transparent;
  animation: rise .9s var(--ease-broadcast) .24s forwards, shimmer 4.5s linear infinite;
}
@keyframes shimmer {
  from { background-position: 200% 0; }
  to { background-position: -20% 0; }
}
.hero-title .line {
  display: block;
  /* clip only below the line (for the rise animation) — long rotating
     hooks may overflow to the right without resizing the grid */
  clip-path: inset(-0.35em -100vw -0.06em -0.15em);
}
.hero-title .line > span {
  display: block;
  transform: translateY(110%);
  animation: rise .9s var(--ease-broadcast) forwards;
}
@media (min-width: 1080px) {
  /* box hugs the text so background-clip gradients paint the full line */
  .hero-title .line > span { width: max-content; max-width: none; }
}
.hero-title .line:nth-child(2) > span { animation-delay: .12s; }
.hero-title .line:nth-child(3) > span { animation-delay: .24s; }
@keyframes rise { to { transform: translateY(0); } }

.hero-title .hollow {
  color: transparent;
  -webkit-text-stroke: 2px var(--ink);
}
.hero-title .accent { color: var(--accent); }

/* chromatic aberration flicker on hover — shop mode only */
body[data-mode="shop"] .hero-title .glitchable:hover {
  text-shadow: 3px 0 var(--accent), -3px 0 var(--accent-2);
}

.cred-row {
  display: flex;
  align-items: center;
  gap: 34px;
  margin: 30px 0 38px;
  flex-wrap: wrap;
}
.cred-row .cred {
  display: block;
  opacity: .95;
  animation: cred-float 6s ease-in-out infinite;
  filter: drop-shadow(0 8px 24px rgba(0, 0, 0, .5));
}
.cred-row .cred:nth-child(2) { animation-delay: 1.2s; }
.cred-row .cred:nth-child(3) { animation-delay: 2.4s; }
.cred-row .cred:nth-child(4) { animation-delay: 3.6s; }
.cred-row .cred:nth-child(5) { animation-delay: 4.8s; }
.cred-row .cred:hover { opacity: 1; }
.cred-row img { display: block; }
.cred-row .cred-seal img { height: 110px; }
.cred-row .cred-wordmark img { height: 34px; }
.cred-row .cred-mp img { height: 40px; }
.cred-row .cred-meta img { height: 38px; }
.cred-row .cred-google img { height: 46px; }
@keyframes cred-float {
  0%, 100% { transform: translateY(0); }
  50% { transform: translateY(-7px); }
}
@media (max-width: 760px) {
  .cred-row { gap: 22px; }
  .cred-row .cred-seal img { height: 84px; }
}

.hero-sub {
  margin: 28px 0 36px;
  font-size: 19px;
  color: var(--ink-2);
  max-width: 520px;
}
.hero-actions { display: flex; gap: 16px; flex-wrap: wrap; align-items: center; }

.hero-stats {
  display: flex;
  gap: 44px;
  margin-top: 52px;
  flex-wrap: wrap;
}
.stat .num {
  font-family: var(--font-display);
  font-weight: 900;
  font-stretch: 115%;
  font-size: clamp(28px, 3vw, 42px);
  letter-spacing: -.01em;
  display: flex;
  align-items: baseline;
}
.stat .num em { font-style: normal; color: var(--accent); }
.stat .lbl {
  font-family: var(--font-mono);
  font-size: 11px;
  letter-spacing: .16em;
  text-transform: uppercase;
  color: var(--ink-2);
  margin-top: 6px;
}

/* ---------- live phone panel (shop hero) ---------- */
.hero-visual { position: relative; display: flex; justify-content: center; }

.phone {
  width: min(340px, 80vw);
  aspect-ratio: 9 / 18.5;
  border-radius: 42px;
  border: 1px solid var(--line);
  background:
    linear-gradient(180deg, rgba(0,0,0,.0) 40%, rgba(0,0,0,.55) 100%),
    var(--panel);
  position: relative;
  overflow: hidden;
  box-shadow:
    0 40px 90px -30px rgba(0, 0, 0, .55),
    0 0 0 8px color-mix(in srgb, var(--panel-2) 70%, transparent);
  animation: float 7s ease-in-out infinite;
}
@keyframes float {
  0%, 100% { transform: translateY(0) rotate(-1.2deg); }
  50% { transform: translateY(-14px) rotate(.6deg); }
}
.phone-bg {
  position: absolute;
  inset: 0;
  width: 100%;
  height: 100%;
  object-fit: cover;
  background-size: cover;
  background-position: center;
  opacity: .95;
  transform: scale(1.14);
}

/* affiliate content orbiting behind the live phone */
.hero-orbit {
  position: absolute;
  inset: -90px -200px;
  z-index: 0;
  pointer-events: none;
}
.hero-orbit .oc {
  position: absolute;
  width: 150px;
  aspect-ratio: 9 / 14;
  border-radius: 14px;
  overflow: hidden;
  border: 1px solid var(--line);
  opacity: .68;
  box-shadow: 0 18px 40px -18px rgba(0, 0, 0, .7);
  animation: orbit-drift 9s ease-in-out infinite;
}
.hero-orbit .oc video,
.hero-orbit .oc img {
  width: 100%; height: 100%;
  object-fit: cover;
  filter: saturate(.85) brightness(.85);
}
.hero-orbit .oc .oc-tag {
  position: absolute;
  left: 8px; bottom: 8px;
  font-family: var(--font-mono);
  font-size: 9px;
  letter-spacing: .08em;
  text-transform: uppercase;
  background: rgba(0, 0, 0, .68);
  color: #fff;
  padding: 2px 6px;
  border-radius: 4px;
}
.hero-orbit .oc:nth-child(1) { top: 4%; left: -2%; transform: rotate(-9deg); }
.hero-orbit .oc:nth-child(2) { top: -6%; left: 24%; transform: rotate(5deg); animation-delay: .8s; width: 110px; }
.hero-orbit .oc:nth-child(3) { top: -8%; right: 18%; transform: rotate(-6deg); animation-delay: 1.6s; width: 128px; }
.hero-orbit .oc:nth-child(4) { top: 3%; right: -3%; transform: rotate(9deg); animation-delay: 2.2s; }
.hero-orbit .oc:nth-child(5) { top: 36%; left: -12%; transform: rotate(6deg); animation-delay: 2.9s; width: 140px; }
.hero-orbit .oc:nth-child(6) { top: 42%; right: -13%; transform: rotate(-8deg); animation-delay: 3.5s; width: 146px; }
.hero-orbit .oc:nth-child(7) { bottom: 6%; left: -4%; transform: rotate(10deg); animation-delay: 4.2s; width: 118px; }
.hero-orbit .oc:nth-child(8) { bottom: -5%; left: 28%; transform: rotate(-5deg); animation-delay: 4.9s; width: 104px; }
.hero-orbit .oc:nth-child(9) { bottom: -7%; right: 22%; transform: rotate(7deg); animation-delay: 5.5s; width: 112px; }
.hero-orbit .oc:nth-child(10) { bottom: 5%; right: -8%; transform: rotate(-10deg); animation-delay: 6.1s; width: 134px; }
@keyframes orbit-drift {
  0%, 100% { translate: 0 0; }
  50% { translate: 0 -16px; }
}
@media (max-width: 1080px) {
  .hero-orbit { inset: -30px -20px; }
  .hero-orbit .oc:nth-child(2), .hero-orbit .oc:nth-child(8) { display: none; }
}
.phone .rp-hearts { bottom: 90px; right: 4px; z-index: 4; }

/* flashing service signs around the live */
.neon-sign {
  position: absolute;
  z-index: 5;
  font-family: var(--font-mono);
  font-size: 12.5px;
  font-weight: 600;
  letter-spacing: .14em;
  text-transform: uppercase;
  color: var(--ink);
  background: color-mix(in srgb, var(--bg) 78%, transparent);
  backdrop-filter: blur(6px);
  border: 1px solid color-mix(in srgb, var(--accent) 60%, transparent);
  border-radius: 12px;
  padding: 13px 20px;
  white-space: nowrap;
  display: flex;
  align-items: center;
  gap: 10px;
  animation: neon-flash 3.6s ease-in-out infinite;
}
.neon-sign::before {
  content: "";
  width: 8px; height: 8px;
  border-radius: 50%;
  background: var(--accent);
  box-shadow: 0 0 12px var(--accent);
}
.neon-sign.n2 { border-color: color-mix(in srgb, var(--accent-2) 60%, transparent); animation-delay: 1.2s; }
.neon-sign.n2::before { background: var(--accent-2); box-shadow: 0 0 12px var(--accent-2); }
.neon-sign.n3 { border-color: color-mix(in srgb, var(--gain) 60%, transparent); animation-delay: 2.4s; }
.neon-sign.n3::before { background: var(--gain); box-shadow: 0 0 12px var(--gain); }
.neon-sign.s1 { top: 16%; left: -26%; transform: rotate(-3deg); }
.neon-sign.s2 { top: 58%; right: -30%; transform: rotate(2.5deg); }
.neon-sign.s3 { bottom: -9%; left: -6%; transform: rotate(-2deg); }
@keyframes neon-flash {
  0%, 100% { box-shadow: 0 0 0 rgba(0,0,0,0); opacity: .92; }
  8% { opacity: 1; box-shadow: 0 0 34px -6px var(--accent); }
  12% { opacity: .85; }
  16% { opacity: 1; box-shadow: 0 0 34px -6px var(--accent); }
  55% { box-shadow: 0 0 0 rgba(0,0,0,0); }
}
.neon-sign.n2 { --accent: var(--accent-2); }
@media (max-width: 1080px) {
  .neon-sign.s1 { left: -4%; top: 8%; }
  .neon-sign.s2 { right: -4%; }
  .neon-sign.s3 { left: 2%; }
}
.phone-veil {
  position: absolute; inset: 0;
  background: linear-gradient(180deg, rgba(7,7,12,.42) 0%, rgba(7,7,12,.05) 30%, rgba(7,7,12,.72) 100%);
}
.phone-top {
  position: absolute;
  top: 16px; left: 14px; right: 14px;
  display: flex;
  align-items: center;
  justify-content: space-between;
  z-index: 3;
}
.live-badge {
  display: inline-flex;
  align-items: center;
  gap: 7px;
  background: #fe2c55;
  color: #fff;
  font-family: var(--font-mono);
  font-size: 10px;
  letter-spacing: .18em;
  padding: 5px 11px;
  border-radius: 6px;
}
.live-badge::before {
  content: "";
  width: 6px; height: 6px;
  background: #fff;
  border-radius: 50%;
  animation: blink 1s steps(2, start) infinite;
}
.viewers {
  font-family: var(--font-mono);
  font-size: 11px;
  color: #fff;
  background: rgba(0, 0, 0, .45);
  padding: 5px 10px;
  border-radius: 6px;
}
.phone-chat {
  position: absolute;
  left: 14px; right: 76px; bottom: 88px;
  display: flex;
  flex-direction: column;
  justify-content: flex-end;
  gap: 8px;
  z-index: 3;
  height: 220px;
  overflow: hidden;
  mask-image: linear-gradient(180deg, transparent, black 30%);
  -webkit-mask-image: linear-gradient(180deg, transparent, black 30%);
}
.chat-msg {
  background: rgba(0, 0, 0, .5);
  border-radius: 12px;
  padding: 8px 12px;
  font-size: 12.5px;
  color: #eee;
  width: fit-content;
  max-width: 100%;
  animation: chat-in .45s var(--ease-snap);
}
.chat-msg b { color: var(--accent-2); font-weight: 600; }
.chat-msg.purchase { background: rgba(254, 44, 85, .82); color: #fff; }
.chat-msg.purchase b { color: #fff; }
@keyframes chat-in {
  from { transform: translateY(14px) scale(.92); opacity: 0; }
  to { transform: none; opacity: 1; }
}
.phone-product {
  position: absolute;
  left: 14px; right: 14px; bottom: 16px;
  background: rgba(10, 10, 16, .78);
  backdrop-filter: blur(8px);
  border: 1px solid rgba(255, 255, 255, .12);
  border-radius: 14px;
  padding: 10px 12px;
  display: flex;
  align-items: center;
  gap: 12px;
  z-index: 3;
  color: #fff;
}
.phone-product .thumb {
  width: 42px; height: 42px;
  border-radius: 9px;
  background: linear-gradient(135deg, var(--accent), var(--accent-2));
  flex-shrink: 0;
}
.phone-product .info { flex: 1; min-width: 0; }
.phone-product .info .name { font-size: 12.5px; font-weight: 600; }
.phone-product .info .price { font-family: var(--font-mono); font-size: 11px; color: var(--accent-2); }
.phone-product .buy {
  background: #fe2c55;
  color: #fff;
  font-size: 12px;
  font-weight: 700;
  padding: 8px 14px;
  border-radius: 8px;
  animation: pulse-buy 2.2s ease-in-out infinite;
}
@keyframes pulse-buy {
  0%, 100% { transform: scale(1); }
  50% { transform: scale(1.07); box-shadow: 0 0 24px rgba(254, 44, 85, .55); }
}

/* floating sale toasts around the phone */
.sale-pop {
  position: absolute;
  font-family: var(--font-mono);
  font-size: 12px;
  background: var(--panel);
  border: 1px solid var(--line);
  color: var(--gain);
  border-radius: 10px;
  padding: 9px 14px;
  box-shadow: 0 18px 40px -18px rgba(0, 0, 0, .6);
  opacity: 0;
  z-index: 4;
}
.sale-pop.show { animation: pop-cycle 3.4s var(--ease-snap) forwards; }
@keyframes pop-cycle {
  0% { opacity: 0; transform: translateY(16px) scale(.9); }
  12% { opacity: 1; transform: translateY(0) scale(1); }
  80% { opacity: 1; transform: translateY(-8px); }
  100% { opacity: 0; transform: translateY(-22px); }
}
.sale-pop.p1 { top: 12%; left: -12%; }
.sale-pop.p2 { top: 38%; right: -16%; }
.sale-pop.p3 { bottom: 18%; left: -18%; }

/* gmv odometer card */
.gmv-card {
  position: absolute;
  right: -6%;
  bottom: -4%;
  background: var(--panel);
  border: 1px solid var(--line);
  border-radius: 16px;
  padding: 16px 20px;
  z-index: 5;
  box-shadow: 0 24px 60px -24px rgba(0, 0, 0, .6);
}
.gmv-card .lbl {
  font-family: var(--font-mono);
  font-size: 10px;
  letter-spacing: .18em;
  text-transform: uppercase;
  color: var(--ink-2);
}
.gmv-card .val {
  font-family: var(--font-mono);
  font-size: 26px;
  font-weight: 600;
  color: var(--gain);
  font-variant-numeric: tabular-nums;
}

/* ---------- DTC hero dashboard ---------- */
.dash {
  width: min(480px, 90vw);
  background: var(--panel);
  border: 1px solid var(--line);
  border-radius: 20px;
  padding: 24px;
  box-shadow: 0 40px 90px -40px rgba(11, 14, 20, .35);
  animation: float 8s ease-in-out infinite;
}
.dash-head {
  display: flex;
  justify-content: space-between;
  align-items: center;
  margin-bottom: 18px;
}
.dash-head .t { font-weight: 700; font-size: 15px; }
.dash-head .mono { color: var(--gain); }
.funnel-row { margin-bottom: 14px; }
.funnel-row .meta {
  display: flex;
  justify-content: space-between;
  font-family: var(--font-mono);
  font-size: 11px;
  letter-spacing: .08em;
  text-transform: uppercase;
  color: var(--ink-2);
  margin-bottom: 6px;
}
.funnel-row .meta b { color: var(--ink); }
.funnel-bar {
  height: 30px;
  border-radius: 8px;
  background: var(--panel-2);
  overflow: hidden;
}
.funnel-bar i {
  display: block;
  height: 100%;
  width: 0;
  border-radius: 8px;
  background: linear-gradient(90deg, var(--accent), color-mix(in srgb, var(--accent) 55%, var(--accent-2)));
  transition: width 1.2s var(--ease-broadcast);
}
.dash-kpis {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 12px;
  margin-top: 20px;
}
.dash-kpi {
  background: var(--panel-2);
  border-radius: 12px;
  padding: 12px;
}
.dash-kpi .v { font-family: var(--font-mono); font-weight: 600; font-size: 18px; }
.dash-kpi .v.up { color: var(--gain); }
.dash-kpi .k { font-size: 11px; color: var(--ink-2); margin-top: 2px; }

/* ============================================================
   CREATOR WALL (marquee)
   ============================================================ */
.creator-wall {
  padding: 90px 0;
  overflow: hidden;
  position: relative;
  background: var(--bg-2);
  border-block: 1px solid var(--line);
  transition: background .45s ease;
}
.wall-row {
  display: flex;
  gap: 20px;
  width: max-content;
  animation: wall-scroll 46s linear infinite;
  padding: 10px 0;
}
.wall-row.reverse { animation-direction: reverse; animation-duration: 54s; }
.creator-wall:hover .wall-row { animation-play-state: paused; }
@keyframes wall-scroll { to { transform: translateX(-50%); } }

.wall-card {
  width: 168px;
  aspect-ratio: 9 / 15;
  border-radius: 18px;
  overflow: hidden;
  position: relative;
  border: 1px solid var(--line);
  background:
    radial-gradient(80% 60% at 50% 30%, color-mix(in srgb, var(--accent) 12%, transparent), transparent),
    var(--panel-2);
  transform: rotate(-1.6deg);
  transition: transform .35s var(--ease-snap);
  flex-shrink: 0;
}
.wall-row.reverse .wall-card { transform: rotate(1.4deg); }
.wall-card:hover { transform: rotate(0) scale(1.06); z-index: 2; }
.wall-card img,
.wall-card video {
  width: 100%; height: 100%;
  object-fit: cover;
}

/* ---------- client brand marquee ---------- */
.brands {
  padding: 44px 0;
  border-block: 1px solid var(--line);
  overflow: hidden;
  background: var(--bg);
  transition: background .45s ease;
}
.brands-track {
  display: flex;
  align-items: center;
  gap: 72px;
  width: max-content;
  animation: wall-scroll 40s linear infinite;
}
.brands-track img {
  height: 40px;
  width: auto;
  opacity: .85;
  filter: grayscale(35%);
  transition: opacity .25s ease, filter .25s ease;
}
.brands-track img:hover { opacity: 1; filter: none; }
.brands .mono-label {
  text-align: center;
  font-family: var(--font-mono);
  font-size: 11px;
  letter-spacing: .22em;
  text-transform: uppercase;
  color: var(--ink-2);
  margin-bottom: 26px;
}
.wall-card .tag {
  position: absolute;
  left: 10px; bottom: 10px;
  font-family: var(--font-mono);
  font-size: 9.5px;
  letter-spacing: .1em;
  text-transform: uppercase;
  background: rgba(0, 0, 0, .62);
  color: #fff;
  padding: 4px 8px;
  border-radius: 6px;
}
.wall-card .tag.hot { background: #fe2c55; }
.wall-title {
  text-align: center;
  margin-bottom: 44px;
}
.wall-title h2 { font-size: clamp(30px, 4.4vw, 52px); margin-top: 12px; }

/* ============================================================
   HARD TRUTH / AFFILIATE ARMY
   ============================================================ */
/* the affiliate engine gets its own world: deep teal, not studio black */
.aff-zone {
  background:
    radial-gradient(90% 60% at 80% 0%, rgba(37, 244, 238, .07), transparent 60%),
    linear-gradient(180deg, #06181c 0%, #081e23 55%, #06161a 100%);
  border-block: 1px solid rgba(37, 244, 238, .18);
  --panel: #0b232a;
  --panel-2: #102e36;
  --line: rgba(37, 244, 238, .14);
}

.truth-head {
  font-size: clamp(36px, 5vw, 72px);
  margin: 0 0 44px;
  max-width: 900px;
}
.truth-head em { font-style: normal; color: #fe2c55; }

.fail-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 20px;
}
.fail-card {
  border: 1px solid color-mix(in srgb, #fe2c55 35%, var(--line));
  background: color-mix(in srgb, #fe2c55 6%, var(--panel));
  border-radius: 18px;
  padding: 26px;
  position: relative;
}
.fail-card .x {
  font-family: var(--font-display);
  font-weight: 900;
  font-size: 30px;
  color: #fe2c55;
  line-height: 1;
}
.fail-card h3 { font-size: 19px; margin: 12px 0 8px; }
.fail-card p { color: var(--ink-2); font-size: 15px; }

.army-flip {
  text-align: center;
  margin: 72px 0 48px;
}
.army-flip .display {
  font-size: clamp(30px, 4.2vw, 54px);
}
.army-flip .display em { font-style: normal; color: var(--accent); }
.army-flip p { color: var(--ink-2); margin-top: 14px; font-size: 18px; }

/* the pipeline band: 500 → 1500 → repeat */
.pipeline {
  display: flex;
  align-items: stretch;
  justify-content: center;
  gap: 18px;
  flex-wrap: wrap;
  margin: 0 0 18px;
}
.pipe-step {
  flex: 1 1 240px;
  max-width: 330px;
  min-height: 240px;
  display: flex;
  flex-direction: column;
  justify-content: center;
  align-items: center;
  gap: 6px;
  background:
    radial-gradient(130% 100% at 50% 0%, color-mix(in srgb, var(--accent) 10%, transparent), transparent 62%),
    var(--panel);
  border: 1px solid color-mix(in srgb, var(--accent) 45%, var(--line));
  border-radius: 22px;
  padding: 36px 28px;
  text-align: center;
  position: relative;
  overflow: hidden;
  box-shadow: 0 24px 70px -40px var(--glow-a);
  transition: transform .35s var(--ease-snap), box-shadow .35s ease;
}
.pipe-step:hover {
  transform: translateY(-6px);
  box-shadow: 0 34px 90px -40px var(--glow-a);
}
.pipe-step > * { position: relative; z-index: 2; }
.pipe-step .pipe-num {
  font-family: var(--font-display);
  font-weight: 900;
  font-stretch: 115%;
  font-size: clamp(44px, 4.2vw, 64px);
  line-height: 1;
  color: var(--accent);
  text-shadow: 0 0 18px color-mix(in srgb, var(--accent) 40%, transparent);
  white-space: nowrap;
}
.pipe-step .pipe-lbl {
  font-family: var(--font-mono);
  font-size: 12px;
  letter-spacing: .2em;
  text-transform: uppercase;
  color: var(--ink);
  margin-top: 12px;
}
.pipe-step .pipe-note { color: var(--ink-2); font-size: 14px; margin-top: 8px; }
.pipe-step.loop .pipe-num {
  font-size: clamp(26px, 2.4vw, 38px) !important;
  line-height: 1.05;
  padding-top: 0;
  white-space: normal;
}

.pipe-arrows {
  display: flex;
  align-items: center;
  gap: 4px;
  font-family: var(--font-display);
  font-weight: 900;
  font-size: 44px;
  color: var(--accent);
  text-shadow: 0 0 24px color-mix(in srgb, var(--accent) 55%, transparent);
}

/* ---------- per-card ambient FX ---------- */
.pipe-fx { position: absolute; inset: 0; z-index: 1; pointer-events: none; }

/* card 1: samples drifting up like shipped packages */
.pipe-fx.bits i {
  position: absolute;
  bottom: -14px;
  width: 6px; height: 6px;
  border-radius: 2px;
  background: color-mix(in srgb, var(--accent) 30%, transparent);
  animation: bit-rise 6s linear infinite;
}
.pipe-fx.bits i:nth-child(1) { left: 16%; animation-delay: 0s; }
.pipe-fx.bits i:nth-child(2) { left: 36%; animation-delay: 1.6s; width: 7px; height: 7px; }
.pipe-fx.bits i:nth-child(3) { left: 58%; animation-delay: 3.1s; }
.pipe-fx.bits i:nth-child(4) { left: 78%; animation-delay: .9s; width: 6px; height: 6px; }
.pipe-fx.bits i:nth-child(5) { left: 48%; animation-delay: 4s; width: 8px; height: 8px; }
@keyframes bit-rise {
  0% { transform: translateY(0) rotate(0deg); opacity: 0; }
  12% { opacity: .8; }
  85% { opacity: .25; }
  100% { transform: translateY(-270px) rotate(160deg); opacity: 0; }
}

/* card 2: equalizer of videos being posted */
.pipe-fx.eq {
  display: flex;
  align-items: flex-end;
  justify-content: center;
  gap: 6px;
  padding-bottom: 14px;
  opacity: .5;
}
.pipe-fx.eq i {
  width: 9px;
  border-radius: 3px 3px 0 0;
  background: color-mix(in srgb, var(--accent) 45%, transparent);
  animation: eq-bounce 1.6s ease-in-out infinite;
}
.pipe-fx.eq i:nth-child(1) { height: 26px; animation-delay: 0s; }
.pipe-fx.eq i:nth-child(2) { height: 44px; animation-delay: .22s; }
.pipe-fx.eq i:nth-child(3) { height: 32px; animation-delay: .44s; }
.pipe-fx.eq i:nth-child(4) { height: 52px; animation-delay: .1s; }
.pipe-fx.eq i:nth-child(5) { height: 30px; animation-delay: .34s; }
.pipe-fx.eq i:nth-child(6) { height: 40px; animation-delay: .55s; }
.pipe-fx.eq i:nth-child(7) { height: 24px; animation-delay: .18s; }
@keyframes eq-bounce {
  0%, 100% { transform: scaleY(.55); transform-origin: bottom; }
  50% { transform: scaleY(1.15); transform-origin: bottom; }
}

/* card 3: the engine ring, always turning */
.pipe-fx.ring::before {
  content: "";
  position: absolute;
  inset: 50% auto auto 50%;
  width: 160px; height: 160px;
  margin: -80px 0 0 -80px;
  border-radius: 50%;
  border: 1.5px dashed color-mix(in srgb, var(--accent) 35%, transparent);
  animation: spin 16s linear infinite;
}
.pipe-fx.ring::after {
  content: "";
  position: absolute;
  inset: 50% auto auto 50%;
  width: 9px; height: 9px;
  margin: -84.5px 0 0 -4.5px;
  border-radius: 50%;
  background: var(--accent);
  box-shadow: 0 0 14px var(--accent);
  transform-origin: 4.5px 84.5px;
  animation: spin 16s linear infinite;
}
.pipe-arrows i {
  font-style: normal;
  opacity: .25;
  animation: march 1.2s ease-in-out infinite;
}
.pipe-arrows i:nth-child(2) { animation-delay: .2s; }
.pipe-arrows i:nth-child(3) { animation-delay: .4s; }
@keyframes march {
  0%, 100% { opacity: .25; transform: translateX(0); }
  50% { opacity: 1; transform: translateX(5px); }
}
.pipe-caption {
  text-align: center;
  font-family: var(--font-mono);
  font-size: 13px;
  letter-spacing: .34em;
  text-transform: uppercase;
  color: var(--ink);
  margin-top: 26px;
}
.pipe-caption b { color: var(--accent); }

/* cascade: big creator ignites small creators */
.cascade {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 64px;
  align-items: center;
  margin-top: 90px;
}
.cascade-visual {
  display: flex;
  align-items: center;
  gap: 34px;
  justify-content: center;
}
.cascade-big {
  width: 140px; height: 140px;
  border-radius: 50%;
  background-size: cover;
  background-position: center top;
  border: 3px solid var(--accent);
  box-shadow: 0 0 60px var(--glow-a), 0 0 0 10px color-mix(in srgb, var(--accent) 14%, transparent);
  animation: big-pulse 2.6s ease-in-out infinite;
  flex-shrink: 0;
  position: relative;
}
.cascade-big .cb-badge {
  position: absolute;
  bottom: -10px;
  left: 50%;
  transform: translateX(-50%);
  font-family: var(--font-mono);
  font-weight: 600;
  font-size: 12px;
  letter-spacing: .08em;
  color: #04252a;
  background: var(--accent);
  border-radius: 999px;
  padding: 4px 12px;
  white-space: nowrap;
  box-shadow: 0 6px 18px -6px var(--accent);
}
@keyframes big-pulse {
  0%, 100% { transform: scale(1); }
  50% { transform: scale(1.06); }
}
.cascade-spark {
  font-family: var(--font-display);
  font-weight: 900;
  color: var(--accent);
  font-size: 30px;
}
.cascade-grid {
  display: grid;
  grid-template-columns: repeat(5, 52px);
  column-gap: 14px;
  row-gap: 24px;
}
.cascade-grid i {
  width: 52px; height: 52px;
  position: relative;
  border-radius: 50%;
  background-size: cover;
  background-position: center top;
  border: 2px solid var(--line);
  filter: saturate(.55) brightness(.75);
  animation: ignite 3.2s ease-in-out infinite;
}
@keyframes ignite {
  0%, 55%, 100% {
    border-color: var(--line);
    box-shadow: none;
    filter: saturate(.55) brightness(.75);
    transform: scale(1);
  }
  12%, 40% {
    border-color: var(--accent);
    box-shadow: 0 0 22px var(--glow-a);
    filter: none;
    transform: scale(1.1);
  }
}
.cascade-copy h3 { font-size: clamp(26px, 3.4vw, 40px); }
.cascade-copy p { color: var(--ink-2); margin-top: 14px; font-size: 16.5px; }
.cascade-copy .kicker {
  font-family: var(--font-mono);
  font-size: 12px;
  letter-spacing: .2em;
  text-transform: uppercase;
  color: var(--accent);
  margin-bottom: 12px;
  display: block;
}

.cascade-grid i .cg-b {
  position: absolute;
  bottom: -11px;
  left: 50%;
  transform: translateX(-50%);
  font-family: var(--font-mono);
  font-style: normal;
  font-size: 8.5px;
  font-weight: 600;
  letter-spacing: .04em;
  color: #04252a;
  background: var(--accent);
  border-radius: 999px;
  padding: 1px 7px;
  white-space: nowrap;
  line-height: 1.5;
}
@media (max-width: 1080px) {
  .fail-grid { grid-template-columns: 1fr; }
  .cascade { grid-template-columns: 1fr; gap: 44px; }
  .pipe-arrows { transform: rotate(90deg); flex-basis: 100%; justify-content: center; }
}

/* ============================================================
   LIVE SELLING ZONE — the red world
   ============================================================ */
.live-zone {
  background:
    radial-gradient(90% 60% at 15% 0%, rgba(254, 44, 85, .08), transparent 60%),
    linear-gradient(180deg, #170710 0%, #1e0913 55%, #14060c 100%);
  border-block: 1px solid rgba(254, 44, 85, .2);
  --panel: #24101a;
  --panel-2: #2d1520;
  --line: rgba(254, 44, 85, .16);
}

.live-jab {
  margin: 0 0 64px;
  max-width: 940px;
}
.live-jab h3 {
  font-size: clamp(32px, 4.6vw, 60px);
}
.live-jab h3 em { font-style: normal; color: var(--accent); }
.live-jab h3 .strike {
  text-decoration: line-through;
  text-decoration-color: var(--accent);
  text-decoration-thickness: 6px;
  color: var(--ink-2);
}
.live-jab p { color: var(--ink-2); margin-top: 16px; font-size: 17px; }

/* 3-step photo cards */
.live-steps {
  display: flex;
  align-items: stretch;
  gap: 18px;
  flex-wrap: wrap;
  justify-content: center;
}
.live-step {
  flex: 1 1 260px;
  max-width: 360px;
  background: var(--panel);
  border: 1px solid color-mix(in srgb, var(--accent) 40%, var(--line));
  border-radius: 22px;
  overflow: hidden;
  box-shadow: 0 24px 70px -40px var(--glow-a);
  display: flex;
  flex-direction: column;
}
.live-step .photo {
  aspect-ratio: 9 / 13;
  overflow: hidden;
  position: relative;
}
.live-step .photo img {
  width: 100%; height: 100%;
  object-fit: cover;
  object-position: center top;
  transition: transform .5s var(--ease-snap);
}
.live-step:hover .photo img { transform: scale(1.05); }
.live-step .photo .ph-tag {
  position: absolute;
  left: 12px; bottom: 12px;
  font-family: var(--font-mono);
  font-size: 10px;
  letter-spacing: .12em;
  text-transform: uppercase;
  background: rgba(0, 0, 0, .62);
  color: #fff;
  padding: 5px 10px;
  border-radius: 6px;
}
.live-step .body { padding: 22px 24px 26px; }
.live-step .step-idx {
  font-family: var(--font-mono);
  font-size: 11px;
  letter-spacing: .2em;
  color: var(--accent);
}
.live-step h4 { font-size: 20px; margin: 10px 0 6px; }
.live-step p { color: var(--ink-2); font-size: 14.5px; }

/* ---------- the control room graphic ---------- */
.control-room {
  margin-top: 84px;
  border: 1px solid color-mix(in srgb, var(--accent) 35%, var(--line));
  border-radius: 26px;
  background: color-mix(in srgb, #000 25%, var(--panel));
  overflow: hidden;
}
.cr-head {
  display: grid;
  grid-template-columns: auto 1fr;
  align-items: center;
  column-gap: 14px;
  row-gap: 6px;
  padding: 20px 26px;
  border-bottom: 1px solid var(--line);
}
.cr-head .rec {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  font-family: var(--font-mono);
  font-size: 11px;
  letter-spacing: .2em;
  color: #fff;
  background: var(--accent);
  padding: 6px 12px;
  border-radius: 6px;
}
.cr-head .rec::before {
  content: "";
  width: 7px; height: 7px;
  border-radius: 50%;
  background: #fff;
  animation: blink 1s steps(2, start) infinite;
}
.cr-head h3 { font-size: 22px; }
.cr-head .sub {
  grid-column: 1 / -1;
  color: var(--ink-2);
  font-size: 14.5px;
  max-width: 680px;
}

.cr-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 0;
}
.cr-panel {
  padding: 24px;
  border-right: 1px solid var(--line);
  position: relative;
  min-height: 280px;
}
.cr-panel:last-child { border-right: 0; }
.cr-panel .cr-step {
  font-family: var(--font-mono);
  font-size: 10.5px;
  letter-spacing: .2em;
  text-transform: uppercase;
  color: var(--accent);
  display: block;
  margin-bottom: 4px;
}
.cr-panel h4 { font-size: 17px; margin-bottom: 14px; }
.cr-panel .flow-arrow {
  position: absolute;
  top: 24px; right: -13px;
  z-index: 2;
  width: 26px; height: 26px;
  border-radius: 50%;
  background: var(--accent);
  color: #fff;
  display: flex;
  align-items: center;
  justify-content: center;
  font-weight: 900;
  font-size: 14px;
}

/* live zone service row: three equal cards, no orphan span */
.live-zone .svc-card.feature {
  grid-row: auto;
}
.live-zone .svc-card { min-height: 0; }
.live-zone .svc-card .live-mini { margin-top: auto; }
.live-zone .svc-card p { flex: 0 0 auto; }

/* ---------- shot on our stage: proof strip ---------- */
.stage-strip {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 18px;
  margin-top: 84px;
}
.stage-card {
  aspect-ratio: 9 / 13;
  border-radius: 20px;
  overflow: hidden;
  position: relative;
  border: 1px solid color-mix(in srgb, var(--accent) 35%, var(--line));
  background: var(--panel);
  box-shadow: 0 24px 70px -40px var(--glow-a);
}
.stage-card img,
.stage-card video {
  width: 100%; height: 100%;
  object-fit: cover;
}
.stage-card .tag {
  position: absolute;
  left: 12px; bottom: 12px;
  font-family: var(--font-mono);
  font-size: 10px;
  letter-spacing: .12em;
  text-transform: uppercase;
  background: rgba(0, 0, 0, .65);
  color: #fff;
  padding: 5px 10px;
  border-radius: 6px;
}
.stage-card .tag.hot { background: var(--accent); }
.stage-head {
  text-align: center;
  margin-top: 90px;
}
.stage-head h3 { font-size: clamp(26px, 3.6vw, 42px); }
.stage-head p { color: var(--ink-2); margin-top: 10px; }
.stage-strip.two {
  grid-template-columns: repeat(2, minmax(0, 340px));
  justify-content: center;
  gap: 110px;
  padding: 30px 40px 10px;
}
.stage-duo { position: relative; }
.stage-duo .stage-card { position: relative; z-index: 2; }
.bts-card {
  position: absolute;
  top: -26px;
  width: 74%;
  aspect-ratio: 4 / 5;
  border-radius: 16px;
  overflow: hidden;
  border: 1px solid var(--line);
  box-shadow: 0 20px 50px -24px rgba(0, 0, 0, .7);
  z-index: 1;
  transition: transform .45s var(--ease-snap);
}
.bts-card img {
  width: 100%; height: 100%;
  object-fit: cover;
  filter: brightness(.7) saturate(.85);
}
.bts-card .tag {
  position: absolute;
  left: 10px; top: 10px;
  font-family: var(--font-mono);
  font-size: 9px;
  letter-spacing: .14em;
  text-transform: uppercase;
  background: rgba(0, 0, 0, .65);
  color: #fff;
  padding: 4px 9px;
  border-radius: 6px;
}
.stage-duo.left .bts-card { left: -64px; transform: rotate(-8deg); animation: bts-drift-l 8s ease-in-out infinite; }
.stage-duo.right .bts-card { right: -64px; transform: rotate(8deg); animation: bts-drift-r 9s ease-in-out infinite; }
.stage-duo.left:hover .bts-card { transform: rotate(-11deg) translate(-16px, -8px); animation-play-state: paused; }
.stage-duo.right:hover .bts-card { transform: rotate(11deg) translate(16px, -8px); animation-play-state: paused; }
@keyframes bts-drift-l {
  0%, 100% { transform: rotate(-8deg) translateY(0); }
  50% { transform: rotate(-9.5deg) translateY(-10px); }
}
@keyframes bts-drift-r {
  0%, 100% { transform: rotate(8deg) translateY(0); }
  50% { transform: rotate(9.5deg) translateY(-10px); }
}
@media (max-width: 900px) {
  .stage-strip.two { gap: 70px; }
  .bts-card { width: 60%; }
  .stage-duo.left .bts-card { left: -20px; }
  .stage-duo.right .bts-card { right: -20px; }
}
.stage-card.replay { aspect-ratio: 9 / 15; }
.stage-card.replay::after {
  content: "";
  position: absolute;
  inset: 0;
  background: linear-gradient(180deg, rgba(0,0,0,.45) 0%, transparent 22%, transparent 68%, rgba(0,0,0,.6) 100%);
  pointer-events: none;
}
.stage-card.replay:nth-child(1) { transform: rotate(-1.4deg); }
.stage-card.replay:nth-child(2) { transform: rotate(1.4deg) translateY(12px); }
.stage-card.replay:hover { transform: rotate(0) scale(1.03); transition: transform .35s var(--ease-snap); }
.rp-top {
  position: absolute;
  top: 12px; left: 12px; right: 12px;
  display: flex;
  justify-content: space-between;
  align-items: center;
  z-index: 2;
}
.rp-chip {
  font-family: var(--font-mono);
  font-size: 10px;
  letter-spacing: .16em;
  background: var(--accent);
  color: #fff;
  border-radius: 6px;
  padding: 4px 10px;
}
.rp-time {
  font-family: var(--font-mono);
  font-size: 10.5px;
  color: #fff;
  background: rgba(0, 0, 0, .5);
  border-radius: 6px;
  padding: 4px 8px;
}
.rp-bottom {
  position: absolute;
  left: 12px; right: 12px; bottom: 12px;
  z-index: 2;
}
.rp-brand {
  display: block;
  font-family: var(--font-mono);
  font-size: 10px;
  letter-spacing: .12em;
  text-transform: uppercase;
  color: #fff;
  margin-bottom: 8px;
}
.rp-progress {
  display: block;
  height: 3px;
  border-radius: 2px;
  background: rgba(255, 255, 255, .25);
  overflow: hidden;
  position: relative;
}
.rp-progress::before {
  content: "";
  position: absolute;
  inset: 0 auto 0 0;
  width: 40%;
  background: var(--accent);
  border-radius: 2px;
  animation: rp-fill 18s linear infinite;
}
@keyframes rp-fill {
  from { width: 4%; }
  to { width: 96%; }
}

/* the TikTok like-storm: hearts flying up the right edge */
.rp-hearts {
  position: absolute;
  right: 8px; bottom: 46px;
  width: 70px; height: 75%;
  pointer-events: none;
  z-index: 2;
}
.rp-hearts i {
  position: absolute;
  bottom: 0; right: 16px;
  font-style: normal;
  font-size: 22px;
  opacity: 0;
  animation: heart-fly-a 3.8s ease-in infinite;
  filter: drop-shadow(0 2px 6px rgba(0, 0, 0, .45));
}
.rp-hearts i:nth-child(2) { animation: heart-fly-b 4.4s ease-in infinite; animation-delay: .7s; font-size: 18px; right: 30px; }
.rp-hearts i:nth-child(3) { animation-delay: 1.4s; font-size: 26px; right: 6px; }
.rp-hearts i:nth-child(4) { animation: heart-fly-b 4s ease-in infinite; animation-delay: 2.1s; font-size: 16px; right: 24px; }
.rp-hearts i:nth-child(5) { animation-delay: 2.8s; font-size: 20px; right: 36px; }
.rp-hearts i:nth-child(6) { animation: heart-fly-b 4.6s ease-in infinite; animation-delay: 3.4s; font-size: 24px; right: 12px; }
@keyframes heart-fly-a {
  0% { opacity: 0; transform: translate(0, 0) scale(.5) rotate(-12deg); }
  8% { opacity: 1; }
  60% { opacity: .9; transform: translate(-16px, -170px) scale(1.05) rotate(8deg); }
  100% { opacity: 0; transform: translate(6px, -300px) scale(1.2) rotate(-6deg); }
}
@keyframes heart-fly-b {
  0% { opacity: 0; transform: translate(0, 0) scale(.5) rotate(10deg); }
  8% { opacity: 1; }
  55% { opacity: .9; transform: translate(14px, -160px) scale(1) rotate(-10deg); }
  100% { opacity: 0; transform: translate(-10px, -290px) scale(1.15) rotate(8deg); }
}

/* live-glow pulse on the replay cards */
.stage-card.replay {
  animation: card-glow 4.5s ease-in-out infinite;
}
@keyframes card-glow {
  0%, 100% { box-shadow: 0 24px 70px -40px var(--glow-a); }
  50% { box-shadow: 0 24px 90px -34px color-mix(in srgb, var(--accent) 42%, transparent), 0 0 32px -8px var(--glow-a); }
}
@media (prefers-reduced-motion: reduce) {
  .rp-hearts i { animation: none !important; opacity: 0 !important; }
  .stage-card.replay { animation: none !important; }
}
@media (max-width: 760px) {
  .stage-strip { grid-template-columns: 1fr; }
  .stage-strip.two { grid-template-columns: 1fr; }
  .stage-card { aspect-ratio: 9 / 12; }
}

/* ---------- creator communities, made for you ---------- */
.community {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 64px;
  align-items: center;
  margin-top: 90px;
}
.community-copy h3 { font-size: clamp(28px, 3.8vw, 46px); }
.community-copy > p { color: var(--ink-2); margin-top: 14px; font-size: 16.5px; }
.community-copy .list-plain { margin-top: 22px; }
.community-copy .list-plain li { font-size: 15.5px; padding: 13px 0; }
.plat-badges { display: flex; gap: 12px; margin-top: 26px; flex-wrap: wrap; }
.plat-badge {
  display: inline-flex;
  align-items: center;
  gap: 9px;
  border-radius: 999px;
  padding: 9px 18px;
  font-weight: 600;
  font-size: 14px;
  border: 1px solid var(--line);
  background: var(--panel);
}
.plat-badge svg { width: 18px; height: 18px; flex-shrink: 0; }
.plat-badge.wa { color: #25d366; border-color: rgba(37, 211, 102, .35); }
.plat-badge.dc { color: #7b87ff; border-color: rgba(88, 101, 242, .45); }

.chat-stack { display: flex; flex-direction: column; gap: 18px; }
.chat-mock {
  border-radius: 18px;
  border: 1px solid var(--line);
  background: var(--panel);
  overflow: hidden;
  box-shadow: 0 24px 60px -36px rgba(0, 0, 0, .6);
}
.chat-mock.wa { --plat: #25d366; }
.chat-mock.dc { --plat: #5865f2; }
.chat-mock .ch-head {
  display: flex;
  align-items: center;
  gap: 10px;
  padding: 12px 16px;
  border-bottom: 1px solid var(--line);
  background: color-mix(in srgb, var(--plat) 14%, var(--panel));
  font-weight: 600;
  font-size: 13.5px;
}
.chat-mock .ch-head svg { width: 17px; height: 17px; color: var(--plat); }
.chat-mock .ch-head .members {
  margin-left: auto;
  font-family: var(--font-mono);
  font-size: 10px;
  letter-spacing: .1em;
  color: var(--ink-2);
  text-transform: uppercase;
}
.chat-mock .ch-body { padding: 14px 16px 16px; display: flex; flex-direction: column; gap: 9px; }
.ch-msg {
  border-radius: 12px;
  background: var(--panel-2);
  padding: 8px 12px;
  font-size: 12.5px;
  color: var(--ink);
  width: fit-content;
  max-width: 92%;
}
.ch-msg b { color: var(--plat); font-weight: 600; }
.ch-msg.pin {
  background: color-mix(in srgb, var(--plat) 16%, var(--panel-2));
  border: 1px solid color-mix(in srgb, var(--plat) 35%, transparent);
}
.ch-msg .rx {
  display: inline-block;
  margin-left: 8px;
  font-size: 10.5px;
  background: rgba(0, 0, 0, .3);
  border-radius: 8px;
  padding: 1px 7px;
  color: var(--ink-2);
}
@media (max-width: 1080px) {
  .community { grid-template-columns: 1fr; gap: 44px; }
}

/* the visual breather between the two big statements */
.video-break {
  display: flex;
  justify-content: center;
  gap: 18px;
  margin: 80px 0 0;
  flex-wrap: wrap;
}
.video-break .wall-card { width: 150px; }
.video-break .wall-card:nth-child(even) { transform: rotate(1.4deg) translateY(10px); }
.video-break .wall-card:nth-child(odd) { transform: rotate(-1.4deg); }
.video-break .wall-card:hover { transform: rotate(0) scale(1.05); }

/* ---------- phase markers + handoffs (the story spine) ---------- */
.phase-mark {
  display: flex;
  align-items: center;
  gap: 22px;
  margin: 100px 0 40px;
}
.phase-mark .pm-num {
  font-family: var(--font-display);
  font-weight: 900;
  font-size: 64px;
  line-height: 1;
  color: transparent;
  -webkit-text-stroke: 1.5px color-mix(in srgb, var(--accent) 65%, transparent);
  flex-shrink: 0;
}
.phase-mark .pm-kicker {
  font-family: var(--font-mono);
  font-size: 11px;
  letter-spacing: .22em;
  text-transform: uppercase;
  color: var(--accent);
  display: block;
  margin-bottom: 6px;
}
.phase-mark h3 { font-size: clamp(24px, 3.2vw, 38px); }
.phase-mark .pm-rule {
  flex: 1;
  height: 1px;
  background: linear-gradient(90deg, color-mix(in srgb, var(--accent) 40%, transparent), transparent);
  margin-left: 10px;
}
.handoff {
  display: flex;
  align-items: baseline;
  gap: 12px;
  margin: 56px auto 0;
  max-width: 760px;
  justify-content: center;
  text-align: center;
  color: var(--ink-2);
  font-size: 16.5px;
}
.handoff::before {
  content: "↓";
  color: var(--accent);
  font-weight: 700;
  flex-shrink: 0;
}
.handoff b { color: var(--ink); }
.t-when {
  display: inline-block;
  margin-top: 8px;
  font-family: var(--font-mono);
  font-size: 9px;
  letter-spacing: .16em;
  text-transform: uppercase;
  color: var(--accent);
  background: var(--chip);
  border-radius: 5px;
  padding: 3px 8px;
}

/* ---------- three-tier placement system ---------- */
.tiers { margin-top: 90px; }
.tier-row {
  display: grid;
  grid-template-columns: 150px 1fr 400px;
  gap: 40px;
  align-items: center;
  padding: 44px 0;
  border-top: 1px solid var(--line);
}
.tier-tag .t-num {
  font-family: var(--font-mono);
  font-size: 11px;
  letter-spacing: .22em;
  text-transform: uppercase;
  color: var(--accent);
  display: block;
}
.tier-tag .t-big {
  font-family: var(--font-display);
  font-weight: 900;
  font-size: 52px;
  line-height: 1;
  color: transparent;
  -webkit-text-stroke: 1.5px var(--accent);
}
.tier-copy h4 { font-size: 24px; margin-bottom: 8px; }
.tier-copy p { color: var(--ink-2); font-size: 15.5px; max-width: 520px; }

.tier-visual { display: flex; align-items: center; justify-content: flex-end; gap: 14px; }
.mini-cascade { display: flex; align-items: center; gap: 12px; }
.mc-big {
  width: 84px; height: 84px;
  border-radius: 50%;
  background-size: cover;
  background-position: center;
  border: 2px solid var(--accent);
  box-shadow: 0 0 30px var(--glow-a);
  position: relative;
  flex-shrink: 0;
}
.mc-big .cg-b { position: absolute; bottom: -9px; left: 50%; transform: translateX(-50%);
  font-family: var(--font-mono); font-style: normal; font-size: 8.5px; font-weight: 600;
  color: #04252a; background: var(--accent); border-radius: 999px; padding: 1px 7px; white-space: nowrap; }
.mc-spark { font-family: var(--font-display); font-weight: 900; color: var(--accent); font-size: 20px; }
.mc-row { display: flex; }
.mc-row i {
  width: 44px; height: 44px;
  border-radius: 50%;
  background-size: cover;
  background-position: center;
  border: 2px solid var(--bg);
  margin-left: -10px;
}
.mc-row i:first-child { margin-left: 0; }

.output-stack { display: flex; align-items: center; gap: 18px; }
.eq-inline { display: flex; align-items: flex-end; gap: 5px; height: 44px; }
.eq-inline i {
  width: 7px; border-radius: 3px 3px 0 0;
  background: color-mix(in srgb, var(--accent) 55%, transparent);
  animation: eq-bounce 1.5s ease-in-out infinite;
}
.eq-inline i:nth-child(1) { height: 20px; }
.eq-inline i:nth-child(2) { height: 36px; animation-delay: .2s; }
.eq-inline i:nth-child(3) { height: 26px; animation-delay: .4s; }
.eq-inline i:nth-child(4) { height: 42px; animation-delay: .12s; }
.eq-inline i:nth-child(5) { height: 30px; animation-delay: .3s; }
.eq-chip {
  font-family: var(--font-mono); font-size: 10px; letter-spacing: .1em; text-transform: uppercase;
  color: var(--accent); background: var(--chip); border-radius: 6px; padding: 5px 9px; white-space: nowrap;
}

.ignite-mini { display: grid; grid-template-columns: repeat(6, 34px); gap: 9px; }
.ignite-mini i {
  width: 34px; height: 34px; border-radius: 50%;
  background-size: cover; background-position: center top;
  border: 1.5px solid var(--line);
  filter: saturate(.5) brightness(.7);
  animation: ignite 3.2s ease-in-out infinite;
}

/* reference-video mini phone inside the IQ engine */
.iq-ref {
  width: 120px;
  aspect-ratio: 9 / 14;
  border-radius: 14px;
  overflow: hidden;
  position: relative;
  border: 1px solid var(--line);
  background-size: cover;
  background-position: center top;
  margin-bottom: 12px;
}
.iq-ref .play {
  position: absolute; inset: 0;
  display: flex; align-items: center; justify-content: center;
  font-size: 26px; color: #fff;
  background: rgba(0,0,0,.25);
  text-shadow: 0 2px 12px rgba(0,0,0,.6);
}
.iq-ref .comm {
  position: absolute; left: 6px; bottom: 6px;
  font-family: var(--font-mono); font-size: 7.5px; letter-spacing: .04em;
  background: rgba(0,0,0,.65); color: #fff; border-radius: 4px; padding: 2px 5px;
}
.iq-stats { display: flex; gap: 8px; flex-wrap: wrap; }
.iq-stats span {
  font-family: var(--font-mono); font-size: 10.5px; color: var(--ink-2);
  background: var(--panel-2); border-radius: 6px; padding: 4px 8px;
}
.steal {
  margin-top: 12px;
  border-left: 3px solid var(--accent);
  background: var(--panel-2);
  border-radius: 0 10px 10px 0;
  padding: 9px 12px;
  font-size: 12px;
  color: var(--ink);
  font-style: italic;
}
.steal b { font-style: normal; color: var(--accent); font-family: var(--font-mono); font-size: 9.5px; letter-spacing: .12em; text-transform: uppercase; display: block; margin-bottom: 3px; }
.hook-pill {
  background: var(--panel-2);
  border: 1px solid var(--line);
  border-radius: 10px;
  padding: 9px 11px;
  font-size: 12px;
  color: var(--ink);
  margin-bottom: 8px;
  transition: border-color .2s ease;
}
.hook-pill:hover { border-color: var(--accent); }
.hook-pill .ht { display: block; font-family: var(--font-mono); font-size: 8.5px; letter-spacing: .1em; text-transform: uppercase; color: var(--ink-2); margin-top: 4px; }

@media (max-width: 1080px) {
  .tier-row { grid-template-columns: 1fr; gap: 20px; }
  .tier-visual { justify-content: flex-start; }
}

/* ---------- HQ app window (light product UI inside the dark zone) ---------- */
.hq-frame {
  margin: 26px;
  border-radius: 16px;
  overflow: visible;
  position: relative;
  box-shadow: 0 40px 90px -40px rgba(0, 0, 0, .7);
}
.hq-bar {
  display: flex;
  align-items: center;
  gap: 8px;
  background: #e8eaf0;
  border-radius: 16px 16px 0 0;
  padding: 11px 16px;
}
.hq-bar i { width: 11px; height: 11px; border-radius: 50%; }
.hq-bar i:nth-child(1) { background: #ff5f57; }
.hq-bar i:nth-child(2) { background: #febc2e; }
.hq-bar i:nth-child(3) { background: #28c840; }
.hq-bar .url {
  margin-left: 14px;
  flex: 1;
  max-width: 340px;
  background: #fff;
  border-radius: 7px;
  padding: 4px 12px;
  font-family: var(--font-mono);
  font-size: 11px;
  color: #555;
}
.hq-body {
  display: grid;
  grid-template-columns: 230px 250px 1fr;
  gap: 22px;
  background: #f6f7f9;
  color: #16181d;
  border-radius: 0 0 16px 16px;
  padding: 24px;
  font-family: var(--font-body);
}
.hq-step {
  font-family: var(--font-mono);
  font-size: 10px;
  letter-spacing: .14em;
  text-transform: uppercase;
  color: #6b7280;
  display: flex;
  align-items: center;
  gap: 7px;
  margin-bottom: 10px;
}
.hq-step b {
  width: 17px; height: 17px;
  border-radius: 50%;
  background: #fe2c55;
  color: #fff;
  display: inline-flex;
  align-items: center;
  justify-content: center;
  font-size: 10px;
}
.hq-select {
  background: #fff;
  border: 1px solid #d7dae0;
  border-radius: 10px;
  padding: 10px 13px;
  font-size: 13.5px;
  color: #16181d;
  display: flex;
  justify-content: space-between;
  margin-bottom: 22px;
}
.hq-btn {
  background: linear-gradient(135deg, #fe2c55, #ff5c77);
  color: #fff;
  border-radius: 12px;
  padding: 13px 16px;
  font-weight: 700;
  font-size: 14px;
  text-align: center;
  box-shadow: 0 10px 24px -10px #fe2c55;
}
.hq-note { font-size: 11.5px; color: #6b7280; margin-top: 12px; line-height: 1.5; }
.hq-vid-label {
  font-family: var(--font-mono);
  font-size: 10px;
  letter-spacing: .14em;
  text-transform: uppercase;
  color: #6b7280;
  display: flex;
  justify-content: space-between;
  align-items: center;
  margin-bottom: 10px;
}
.hq-vid-label .tb { background: #16181d; color: #fff; border-radius: 999px; padding: 3px 10px; font-size: 9.5px; }
.hq-video {
  aspect-ratio: 9 / 14;
  border-radius: 14px;
  background-size: cover;
  background-position: center top;
  position: relative;
  overflow: hidden;
}
.hq-video video {
  width: 100%; height: 100%;
  object-fit: cover;
}
.hq-video .play {
  position: absolute; inset: 0;
  display: flex; align-items: center; justify-content: center;
  color: #fff; font-size: 30px;
  background: rgba(0,0,0,.18);
  text-shadow: 0 2px 14px rgba(0,0,0,.6);
}
.hq-video .comm {
  position: absolute; left: 8px; bottom: 8px;
  font-size: 10px; background: rgba(0,0,0,.6); color: #fff;
  border-radius: 5px; padding: 3px 7px;
}
.hq-panel {
  border-radius: 14px;
  padding: 16px 18px;
  margin-bottom: 14px;
  background: #fff;
  border: 1px solid #e3e6ec;
}
.hq-panel.purple { background: #f6f4ff; border-color: #d8ceff; }
.hq-panel.yellow { background: #fffdf3; border-color: #f3e3b3; }
.hq-panel h5 { font-size: 14.5px; margin-bottom: 3px; color: #16181d; }
.hq-panel .sub { font-size: 11px; color: #6b7280; margin-bottom: 10px; }
.hq-check { display: flex; gap: 8px; font-size: 12px; color: #3f4450; padding: 4px 0; }
.hq-check::before { content: "✓"; color: #7c5cff; font-weight: 700; }
.hq-steal {
  background: #fff;
  border-radius: 10px;
  border: 1px solid #e3e6ec;
  padding: 9px 12px;
  font-size: 11.5px;
  font-style: italic;
  color: #3f4450;
  margin-top: 10px;
}
.hq-steal b { font-style: normal; color: #7c5cff; }
.hq-hook {
  background: #fff;
  border: 1px solid #e9e2c8;
  border-radius: 10px;
  padding: 9px 12px;
  font-size: 11.5px;
  color: #16181d;
  margin-bottom: 8px;
}
.hq-hook span {
  display: block;
  font-family: var(--font-mono);
  font-size: 8.5px;
  letter-spacing: .1em;
  text-transform: uppercase;
  color: #9aa1ad;
  margin-top: 3px;
}
/* the floating output card */
.hq-card {
  position: absolute;
  right: -14px;
  bottom: -46px;
  width: 300px;
  background: #fff;
  border-radius: 16px;
  border-left: 5px solid #7c5cff;
  box-shadow: 0 30px 70px -30px rgba(0, 0, 0, .8);
  padding: 14px 16px;
  transform: rotate(2.5deg);
  color: #16181d;
  z-index: 3;
}
.hq-card .hc-top { display: flex; gap: 10px; align-items: flex-start; }
.hq-card .hc-thumb {
  width: 52px; aspect-ratio: 9/14;
  border-radius: 8px;
  background-size: cover;
  background-position: center top;
  flex-shrink: 0;
}
.hq-card h6 { font-size: 13px; line-height: 1.3; }
.hq-card .hc-tags { display: flex; gap: 6px; margin: 7px 0; flex-wrap: wrap; }
.hq-card .hc-tags span {
  font-size: 9.5px;
  border-radius: 999px;
  padding: 2px 9px;
}
.hq-card .hc-tags .t1 { background: #f1ebff; color: #7c5cff; }
.hq-card .hc-tags .t2 { background: #e8f0ff; color: #3b6fe0; }
.hq-card .hc-tags .pub { background: #e8f8ee; color: #1a9d50; margin-left: auto; }
.hq-card p { font-size: 11.5px; color: #3f4450; }
@media (max-width: 1080px) {
  .hq-body { grid-template-columns: 1fr; }
  .hq-video { max-width: 240px; }
  .hq-card { position: static; transform: none; width: auto; margin: 14px 24px 24px; }
  .hq-frame { margin: 16px; }
}

/* panel 1: KPI rows */
.kpi-row {
  display: grid;
  grid-template-columns: 86px 1fr 40px;
  align-items: center;
  gap: 8px;
  font-family: var(--font-mono);
  font-size: 10.5px;
  color: var(--ink-2);
  padding: 6px 0;
}
.kpi-row .bar {
  height: 6px;
  border-radius: 3px;
  background: var(--panel-2);
  overflow: hidden;
}
.kpi-row .bar i {
  display: block;
  height: 100%;
  border-radius: 3px;
  background: var(--accent);
  animation: kpi-live 3s ease-in-out infinite;
}
.kpi-row .val { text-align: right; color: var(--ink); }
.kpi-row:nth-child(odd) .bar i { animation-delay: .8s; background: var(--accent-2); }
@keyframes kpi-live {
  0%, 100% { transform: scaleX(.75); transform-origin: left; }
  50% { transform: scaleX(1); transform-origin: left; }
}
.kpi-badge {
  margin-top: 14px;
  font-family: var(--font-mono);
  font-size: 10.5px;
  letter-spacing: .12em;
  text-transform: uppercase;
  color: var(--accent);
  background: var(--chip);
  border-radius: 6px;
  padding: 6px 10px;
  display: inline-block;
}

/* panel 2: transcript bubbles */
.cr-quote {
  background: var(--panel-2);
  border-radius: 12px;
  padding: 10px 12px;
  font-size: 12.5px;
  color: var(--ink);
  margin-bottom: 10px;
  position: relative;
}
.cr-quote .ts {
  font-family: var(--font-mono);
  font-size: 9.5px;
  color: var(--ink-2);
  display: block;
  margin-bottom: 3px;
}
.cr-quote .hit {
  display: inline-block;
  margin-top: 7px;
  font-family: var(--font-mono);
  font-size: 10px;
  color: var(--gain);
}
.cr-quote .hit.miss { color: var(--accent); }

/* panel 3: verdicts */
.cr-verdict {
  display: flex;
  gap: 10px;
  align-items: flex-start;
  padding: 8px 0;
  border-bottom: 1px dashed var(--line);
  font-size: 12.5px;
  color: var(--ink-2);
}
.cr-verdict:last-of-type { border-bottom: 0; }
.cr-verdict b { flex-shrink: 0; font-family: var(--font-mono); font-size: 12px; }
.cr-verdict b.win { color: var(--gain); }
.cr-verdict b.flat { color: var(--accent); }

/* panel 4: script out */
.cr-script {
  background: var(--panel-2);
  border: 1px solid var(--line);
  border-radius: 12px;
  padding: 14px;
  font-family: var(--font-mono);
  font-size: 11px;
  line-height: 1.8;
  color: var(--ink);
}
.cr-script .ln { display: block; }
.cr-script .ln.add { color: var(--gain); }
.cr-script .ln.cut { color: var(--ink-2); text-decoration: line-through; }
.cr-caption {
  border-top: 1px solid var(--line);
  padding: 16px 26px;
  text-align: center;
  font-family: var(--font-mono);
  font-size: 12px;
  letter-spacing: .26em;
  text-transform: uppercase;
  color: var(--ink);
}
.cr-caption b { color: var(--accent); }

@media (max-width: 1080px) {
  .cr-grid { grid-template-columns: 1fr 1fr; }
  .cr-panel { border-bottom: 1px solid var(--line); min-height: 0; }
  .cr-panel:nth-child(even) { border-right: 0; }
  .cr-panel .flow-arrow { display: none; }
}
@media (max-width: 640px) {
  .cr-grid { grid-template-columns: 1fr; }
  .cr-panel { border-right: 0; }
}

/* ============================================================
   FLYWHEEL
   ============================================================ */
.flywheel-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 72px;
  align-items: center;
}
.flywheel-svg-holder { position: relative; }
.flywheel-svg-holder svg { width: 100%; height: auto; display: block; }
.fw-ring { animation: spin 40s linear infinite; transform-origin: 50% 50%; }
@keyframes spin { to { transform: rotate(360deg); } }
.fw-node-label {
  font-family: var(--font-mono);
  font-size: 10.5px;
  letter-spacing: .1em;
  text-transform: uppercase;
  fill: var(--ink);
}
.fw-center-label { fill: var(--ink); }
.fw-step {
  border-top: 1px solid var(--line);
  padding: 22px 0;
  display: grid;
  grid-template-columns: 64px 1fr;
  gap: 18px;
  opacity: .38;
  transition: opacity .4s ease;
}
.fw-step.active, .fw-step:hover { opacity: 1; }
.fw-step .idx {
  font-family: var(--font-mono);
  font-size: 13px;
  color: var(--accent);
}
.fw-step h3 { font-size: 20px; margin-bottom: 6px; }
.fw-step p { color: var(--ink-2); font-size: 15.5px; }

/* ============================================================
   SERVICE PILLARS — Brand Lives (red) vs Affiliate (cyan)
   Everything inside inherits the pillar color via --accent.
   ============================================================ */
.pillar-live {
  --accent: #fe2c55;
  --chip: rgba(254, 44, 85, .12);
  --glow-a: rgba(254, 44, 85, .22);
}
.pillar-aff {
  --accent: #25f4ee;
  --chip: rgba(37, 244, 238, .10);
  --glow-a: rgba(37, 244, 238, .16);
}
/* cyan is light — keep text readable where accent is used as a fill */
.pillar-aff .btn-primary,
.pillar-aff .mode-switch button.active { color: #062a2c; }

/* pillars are a SHOP-world concept — neutralize them in DTC mode */
body[data-mode="dtc"] .pillar-live,
body[data-mode="dtc"] .pillar-aff {
  --accent: #9d5cff;
  --chip: rgba(157, 92, 255, .14);
  --glow-a: rgba(157, 92, 255, .24);
}

/* the page break between pillars — one quiet kicker line */
.pillar-break {
  display: flex;
  align-items: center;
  gap: 22px;
  margin-bottom: 56px;
}
.pb-rule {
  flex: 1;
  height: 1px;
  background: linear-gradient(90deg, color-mix(in srgb, var(--accent) 60%, transparent), transparent);
}
.pb-badge {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  font-family: var(--font-mono);
  font-size: 11px;
  letter-spacing: .2em;
  text-transform: uppercase;
  color: var(--accent);
  border: 1px solid color-mix(in srgb, var(--accent) 55%, transparent);
  background: var(--chip);
  padding: 7px 14px;
  border-radius: 999px;
  white-space: nowrap;
}
.pb-badge::before {
  content: "";
  width: 7px; height: 7px;
  border-radius: 50%;
  background: var(--accent);
  animation: blink 1.1s steps(2, start) infinite;
}
.pb-note {
  max-width: 360px;
  color: var(--ink-2);
  font-size: 14px;
  text-align: right;
  flex-shrink: 0;
}
@media (max-width: 760px) {
  .pillar-break { flex-wrap: wrap; }
  .pb-note { text-align: left; }
}

/* ============================================================
   SERVICES
   ============================================================ */
.svc-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 20px;
}
.svc-card {
  background: var(--panel);
  border: 1px solid var(--line);
  border-radius: 20px;
  padding: 30px 28px;
  position: relative;
  overflow: hidden;
  transition: transform .35s var(--ease-snap), border-color .3s ease, box-shadow .35s ease;
  min-height: 240px;
  display: flex;
  flex-direction: column;
}
.svc-card:hover {
  transform: translateY(-6px);
  border-color: color-mix(in srgb, var(--accent) 55%, var(--line));
  box-shadow: 0 30px 60px -30px var(--glow-a);
}
.svc-card .num {
  font-family: var(--font-mono);
  font-size: 11px;
  color: var(--ink-2);
  letter-spacing: .16em;
}
.svc-card h3 {
  font-size: 22px;
  margin: 14px 0 10px;
  font-weight: 700;
}
.svc-card p { color: var(--ink-2); font-size: 15px; flex: 1; }
.svc-card .svc-metric {
  margin-top: 20px;
  font-family: var(--font-mono);
  font-size: 12px;
  color: var(--gain);
  display: flex;
  align-items: center;
  gap: 8px;
}
.svc-card .svc-metric::before {
  content: "▲";
  font-size: 9px;
}
.svc-card.feature {
  grid-row: span 2;
  background:
    radial-gradient(120% 90% at 100% 0%, var(--glow-a), transparent 55%),
    var(--panel);
  min-height: 0;
}
.svc-card.feature .live-mini {
  margin-top: 24px;
  border-radius: 14px;
  border: 1px solid var(--line);
  background: var(--bg);
  padding: 16px;
  font-family: var(--font-mono);
  font-size: 12px;
}
.live-mini .row { display: flex; justify-content: space-between; padding: 7px 0; border-bottom: 1px dashed var(--line); color: var(--ink-2); }
.live-mini .row:last-child { border: 0; }
.live-mini .row b { color: var(--gain); font-weight: 600; }

/* ============================================================
   CHART SECTION
   ============================================================ */
.chart-section { background: var(--bg-2); border-block: 1px solid var(--line); transition: background .45s ease; }
.chart-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 24px;
}
.chart-card {
  background: var(--panel);
  border: 1px solid var(--line);
  border-radius: 20px;
  padding: 28px;
}
.chart-card .head {
  display: flex;
  justify-content: space-between;
  align-items: baseline;
  margin-bottom: 6px;
  gap: 12px;
}
.chart-card h3 { font-size: 18px; }
.chart-card .delta {
  font-family: var(--font-mono);
  font-size: 13px;
  color: var(--gain);
  white-space: nowrap;
}
.chart-card .sub { color: var(--ink-2); font-size: 14px; margin-bottom: 18px; }
.chart-card svg { width: 100%; height: auto; display: block; overflow: visible; }

.chart-line {
  fill: none;
  stroke: var(--accent);
  stroke-width: 3;
  stroke-linecap: round;
  stroke-linejoin: round;
}
.chart-area { fill: url(#gradA); opacity: .9; }
.chart-axis {
  font-family: var(--font-mono);
  font-size: 10px;
  fill: var(--ink-2);
  letter-spacing: .08em;
}
.chart-dot { fill: var(--accent); stroke: var(--bg); stroke-width: 3; }
.chart-bar { fill: var(--accent); rx: 5; }
.chart-bar.alt { fill: color-mix(in srgb, var(--accent-2) 80%, var(--accent)); }

.big-band {
  display: flex;
  align-items: baseline;
  justify-content: space-between;
  flex-wrap: wrap;
  gap: 24px;
  margin-bottom: 56px;
}
.big-band .huge {
  font-size: clamp(56px, 9vw, 132px);
}
.big-band .huge em { font-style: normal; color: var(--accent); }
.big-band p { max-width: 380px; color: var(--ink-2); }

/* ============================================================
   CASE STUDIES rail
   ============================================================ */
.case-rail {
  display: grid;
  grid-auto-flow: column;
  grid-auto-columns: min(420px, 84vw);
  gap: 20px;
  overflow-x: auto;
  scroll-snap-type: x mandatory;
  padding-bottom: 20px;
  margin-top: 8px;
  scrollbar-width: thin;
}
.case-card {
  scroll-snap-align: start;
  background: var(--panel);
  border: 1px solid var(--line);
  border-radius: 22px;
  padding: 32px 30px;
  display: flex;
  flex-direction: column;
  min-height: 380px;
  transition: transform .35s var(--ease-snap), border-color .3s ease;
}
.case-card:hover { transform: translateY(-6px); border-color: color-mix(in srgb, var(--accent) 45%, var(--line)); }
.case-card .cat {
  font-family: var(--font-mono);
  font-size: 11px;
  letter-spacing: .14em;
  text-transform: uppercase;
  color: var(--accent);
}
.case-card h3 { font-size: 24px; margin: 14px 0 8px; }
.case-card .result {
  font-family: var(--font-display);
  font-weight: 900;
  font-stretch: 110%;
  font-size: clamp(30px, 3.4vw, 44px);
  line-height: 1;
  text-transform: uppercase;
  margin: 18px 0 14px;
  color: var(--gain);
}
.case-card p { color: var(--ink-2); font-size: 15px; flex: 1; }
.case-card .tags {
  display: flex;
  flex-wrap: wrap;
  gap: 8px;
  margin-top: 20px;
}
.case-card .tags span {
  font-family: var(--font-mono);
  font-size: 10.5px;
  letter-spacing: .08em;
  text-transform: uppercase;
  background: var(--chip);
  color: var(--accent);
  border-radius: 6px;
  padding: 5px 10px;
}

/* ============================================================
   PROCESS STEPS (livestream)
   ============================================================ */
.steps-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 20px;
}
.step-card {
  border: 1px solid var(--line);
  border-radius: 20px;
  padding: 28px;
  background: var(--panel);
}
.step-card .idx {
  font-family: var(--font-display);
  font-weight: 900;
  font-size: 44px;
  color: transparent;
  -webkit-text-stroke: 1.5px var(--accent);
}
.step-card h3 { margin: 14px 0 8px; font-size: 19px; }
.step-card p { color: var(--ink-2); font-size: 15px; }

/* ============================================================
   CTA BAND + FOOTER
   ============================================================ */
.cta-band {
  padding: 130px 0;
  text-align: center;
  position: relative;
  overflow: hidden;
}
.cta-band .hero-glow.a { top: auto; bottom: -320px; right: 10%; }
.cta-band h2 {
  font-size: clamp(42px, 7vw, 96px);
  margin: 18px 0 26px;
}
.cta-band h2 em { font-style: normal; color: var(--accent); }
.cta-band p { color: var(--ink-2); max-width: 520px; margin: 0 auto 38px; font-size: 18px; }

.site-footer {
  border-top: 1px solid var(--line);
  padding: 60px 0 40px;
  background: var(--bg-2);
  transition: background .45s ease;
}
.footer-grid {
  display: grid;
  grid-template-columns: 2fr 1fr 1fr 1fr;
  gap: 40px;
  margin-bottom: 48px;
}
.footer-grid h4 {
  font-family: var(--font-mono);
  font-size: 11px;
  letter-spacing: .18em;
  text-transform: uppercase;
  color: var(--ink-2);
  margin-bottom: 16px;
}
.footer-grid a {
  display: block;
  color: var(--ink-2);
  font-size: 14.5px;
  padding: 5px 0;
  transition: color .2s ease;
}
.footer-grid a:hover { color: var(--ink); }
.footer-blurb { color: var(--ink-2); font-size: 14.5px; max-width: 300px; margin-top: 14px; }
.footer-bottom {
  border-top: 1px solid var(--line);
  padding-top: 24px;
  display: flex;
  justify-content: space-between;
  flex-wrap: wrap;
  gap: 12px;
  font-family: var(--font-mono);
  font-size: 11px;
  letter-spacing: .1em;
  text-transform: uppercase;
  color: var(--ink-2);
}

/* ============================================================
   MODE TRANSITION OVERLAY
   ============================================================ */
.feed-switch {
  position: fixed;
  inset: 0;
  z-index: 200;
  background: #000;
  display: flex;
  align-items: center;
  justify-content: center;
  flex-direction: column;
  gap: 18px;
  opacity: 0;
  pointer-events: none;
}
.feed-switch.on {
  animation: feed 1s var(--ease-broadcast) forwards;
  pointer-events: all;
}
@keyframes feed {
  0% { opacity: 0; }
  18% { opacity: 1; }
  82% { opacity: 1; }
  100% { opacity: 0; pointer-events: none; }
}
.feed-switch::before {
  content: "";
  position: absolute;
  inset: 0;
  background: repeating-linear-gradient(
    0deg,
    rgba(255, 255, 255, .05) 0 1px,
    transparent 1px 4px
  );
  animation: scan .35s linear infinite;
}
@keyframes scan { to { transform: translateY(4px); } }
.feed-switch .label {
  font-family: var(--font-mono);
  color: #fff;
  font-size: 13px;
  letter-spacing: .34em;
  text-transform: uppercase;
  animation: blink .5s steps(2, start) infinite;
}
.feed-switch .bar {
  width: 210px;
  height: 3px;
  background: rgba(255, 255, 255, .18);
  overflow: hidden;
  border-radius: 2px;
}
.feed-switch .bar i {
  display: block;
  height: 100%;
  width: 40%;
  background: #fff;
  animation: load .5s linear infinite;
}
@keyframes load {
  from { transform: translateX(-110%); }
  to { transform: translateX(280%); }
}

/* ============================================================
   SCROLL REVEALS
   ============================================================ */
.reveal {
  opacity: 0;
  transform: translateY(34px);
  transition: opacity .8s ease, transform .8s var(--ease-snap);
}
.reveal.in { opacity: 1; transform: none; }
.reveal.d1 { transition-delay: .08s; }
.reveal.d2 { transition-delay: .16s; }
.reveal.d3 { transition-delay: .24s; }

/* ============================================================
   SUBPAGE HERO
   ============================================================ */
.page-hero {
  padding-top: calc(var(--header-h) + var(--ticker-h) + 90px);
  padding-bottom: 70px;
  position: relative;
  overflow: hidden;
}
.page-hero h1 { font-size: clamp(40px, 6.4vw, 88px); margin: 18px 0 20px; }
.page-hero p.lead { font-size: 19px; color: var(--ink-2); max-width: 620px; }

/* prose blocks on subpages */
.split {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 64px;
  align-items: start;
}
.split h2 { font-size: clamp(28px, 3.6vw, 44px); }
.list-plain { list-style: none; margin-top: 24px; }
.list-plain li {
  border-top: 1px solid var(--line);
  padding: 16px 0;
  display: flex;
  gap: 14px;
  color: var(--ink-2);
}
.list-plain li::before {
  content: "→";
  color: var(--accent);
  flex-shrink: 0;
}

/* contact form */
.contact-form {
  background: var(--panel);
  border: 1px solid var(--line);
  border-radius: 22px;
  padding: 36px;
  display: grid;
  gap: 18px;
}
.contact-form .row2 { display: grid; grid-template-columns: 1fr 1fr; gap: 18px; }
.contact-form label {
  font-family: var(--font-mono);
  font-size: 11px;
  letter-spacing: .14em;
  text-transform: uppercase;
  color: var(--ink-2);
  display: block;
  margin-bottom: 8px;
}
.contact-form input,
.contact-form select,
.contact-form textarea {
  width: 100%;
  background: var(--bg);
  color: var(--ink);
  border: 1px solid var(--line);
  border-radius: 12px;
  padding: 13px 16px;
  font: inherit;
  font-size: 15px;
  transition: border-color .2s ease;
}
.contact-form input:focus,
.contact-form select:focus,
.contact-form textarea:focus {
  outline: none;
  border-color: var(--accent);
}

/* segmented pick (form) */
.seg {
  display: flex;
  gap: 8px;
  flex-wrap: wrap;
}
.seg button {
  border: 1px solid var(--line);
  border-radius: 999px;
  padding: 9px 18px;
  font-size: 14px;
  color: var(--ink-2);
  transition: all .2s ease;
}
.seg button.on {
  background: var(--accent);
  border-color: var(--accent);
  color: #fff;
}

/* ============================================================
   FOCUS / MOTION SAFETY
   ============================================================ */
a:focus-visible, button:focus-visible, input:focus-visible,
select:focus-visible, textarea:focus-visible {
  outline: 2px solid var(--accent);
  outline-offset: 3px;
  border-radius: 4px;
}

@media (prefers-reduced-motion: reduce) {
  *, *::before, *::after {
    animation-duration: .01ms !important;
    animation-iteration-count: 1 !important;
    transition-duration: .15s !important;
  }
  .ticker-track, .wall-row, .fw-ring { animation: none !important; }
  html { scroll-behavior: auto; }
}

/* ============================================================
   RESPONSIVE
   ============================================================ */
@media (max-width: 1080px) {
  .hero .wrap { grid-template-columns: 1fr; gap: 72px; }
  .hero { min-height: 0; }
  .hero-visual { margin-top: 8px; }
  .flywheel-grid { grid-template-columns: 1fr; gap: 48px; }
  .svc-grid { grid-template-columns: 1fr 1fr; }
  .chart-grid { grid-template-columns: 1fr; }
  .split { grid-template-columns: 1fr; gap: 40px; }
  .footer-grid { grid-template-columns: 1fr 1fr; }
  .steps-grid { grid-template-columns: 1fr; }
  .gmv-card { right: 0; }
}
@media (max-width: 980px) {
  .main-nav { display: none; }
}
@media (max-width: 760px) {
  .svc-grid { grid-template-columns: 1fr; }
  .contact-form .row2 { grid-template-columns: 1fr; }
  .hero-stats { gap: 26px; }
  .sale-pop.p1 { left: 0; } .sale-pop.p2 { right: 0; } .sale-pop.p3 { left: 0; }
}

/* ============================================================
   CREATIVE MANAGEMENT BOARD (GMV Max / Full Service)
   ============================================================ */
    /* creative management board */
    .cb-grid {
      display: grid;
      grid-template-columns: repeat(6, 1fr);
      gap: 14px;
    }
    .cb-card {
      border-radius: 14px;
      overflow: hidden;
      position: relative;
      aspect-ratio: 9 / 13;
      border: 1px solid var(--line);
      background: var(--panel);
    }
    .cb-card img {
      width: 100%; height: 100%;
      object-fit: cover;
      object-position: center top;
    }
    .cb-card .st {
      position: absolute;
      left: 8px; top: 8px;
      font-family: var(--font-mono);
      font-size: 9px;
      letter-spacing: .1em;
      text-transform: uppercase;
      border-radius: 6px;
      padding: 4px 8px;
      color: #04140a;
      background: var(--gain);
    }
    .cb-card .mt {
      position: absolute;
      left: 8px; bottom: 8px; right: 8px;
      font-family: var(--font-mono);
      font-size: 9.5px;
      color: #fff;
      background: rgba(0,0,0,.62);
      border-radius: 6px;
      padding: 4px 8px;
    }
    .cb-card.testing .st { background: var(--accent-2); color: #04252a; }
    .cb-card.cut img { filter: grayscale(1) brightness(.45); }
    .cb-card.cut .st { background: #fe2c55; color: #fff; }
    .cb-card.cut::after {
      content: "";
      position: absolute; inset: 0;
      background: repeating-linear-gradient(-45deg, transparent 0 14px, rgba(254,44,85,.12) 14px 20px);
    }
    .cb-card.boost { border-color: color-mix(in srgb, var(--gain) 55%, var(--line)); box-shadow: 0 0 26px -8px color-mix(in srgb, var(--gain) 50%, transparent); }
    @media (max-width: 1080px) { .cb-grid { grid-template-columns: repeat(3, 1fr); } }
    @media (max-width: 640px) { .cb-grid { grid-template-columns: repeat(2, 1fr); } }
  
/* three-channel / flywheel loop (shared) */
    /* three-channel loop */
    .loop3 {
      display: flex;
      align-items: center;
      justify-content: center;
      gap: 16px;
      flex-wrap: wrap;
      margin: 30px 0 10px;
    }
    .loop3 .node {
      border: 1px solid color-mix(in srgb, var(--accent) 45%, var(--line));
      background: var(--panel);
      border-radius: 999px;
      padding: 14px 26px;
      font-family: var(--font-mono);
      font-size: 13px;
      letter-spacing: .14em;
      text-transform: uppercase;
      display: flex;
      align-items: center;
      gap: 10px;
      animation: node-pulse 4.5s ease-in-out infinite;
    }
    .loop3 .node::before { content: ""; width: 8px; height: 8px; border-radius: 50%; background: var(--accent); box-shadow: 0 0 10px var(--accent); }
    .loop3 .node:nth-child(3) { animation-delay: 1.5s; }
    .loop3 .node:nth-child(5) { animation-delay: 3s; }
    @keyframes node-pulse {
      0%, 100% { box-shadow: none; }
      12% { box-shadow: 0 0 30px -8px var(--accent); }
    }
    .loop3 .pipe-arrows { font-size: 26px; }
    .loop-back {
      text-align: center;
      font-family: var(--font-mono);
      font-size: 11px;
      letter-spacing: .2em;
      text-transform: uppercase;
      color: var(--ink-2);
      margin-bottom: 40px;
    }

/* ============================================================
   SCROLL THEATRE (DTC dynamics — DOE-inspired, our system)
   ============================================================ */

/* bracket mono label — [ LIKE THIS ] */
.eyebrow.br::before { content: "[ "; width: auto; height: auto; background: none; color: var(--accent); }
.eyebrow.br::after { content: " ]"; color: var(--accent); }

/* word-by-word hero reveal */
.word-hero .display .wm { display: inline-block; overflow: hidden; vertical-align: bottom; }
.word-hero .display .wm i {
  font-style: normal;
  display: inline-block;
  transform: translateY(112%);
  transition: transform .9s var(--ease-broadcast);
}
.word-hero .display.go .wm i { transform: translateY(0); }
.word-hero .hero-fade { will-change: transform, opacity; }

/* giant outline word strip */
.word-strip {
  overflow: hidden;
  padding: 34px 0;
  border-top: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
  position: relative;
}
.word-strip .rail {
  display: flex;
  align-items: baseline;
  gap: 64px;
  width: max-content;
  animation: strip-scroll 30s linear infinite;
}
.word-strip .rail span {
  font-family: var(--font-display);
  font-weight: 900;
  font-stretch: 125%;
  text-transform: uppercase;
  font-size: clamp(52px, 7.5vw, 116px);
  line-height: 1;
  white-space: nowrap;
  color: transparent;
  -webkit-text-stroke: 1.5px color-mix(in srgb, var(--ink) 38%, transparent);
}
.word-strip .rail span.fill { color: var(--accent); -webkit-text-stroke: 0; }
@keyframes strip-scroll { to { transform: translateX(-50%); } }

/* sticky scene stage */
.steps-stage { position: relative; }
.steps-stage .stage-pin {
  position: sticky;
  top: var(--header-h);
  height: calc(100vh - var(--header-h));
  overflow: hidden;
  display: flex;
  align-items: center;
}
.steps-stage .scene {
  position: absolute;
  inset: 0;
  display: flex;
  align-items: center;
  opacity: 0;
  transform: translateY(70px) scale(.985);
  transition: opacity .55s ease, transform .65s var(--ease-snap);
  pointer-events: none;
}
.steps-stage .scene.on { opacity: 1; transform: none; pointer-events: auto; }
.steps-stage .scene .wrap {
  display: grid;
  grid-template-columns: 1.05fr .95fr;
  gap: 56px;
  align-items: center;
}
.scene .scene-num {
  font-family: var(--font-display);
  font-weight: 900;
  font-stretch: 125%;
  font-size: clamp(90px, 14vw, 210px);
  line-height: .8;
  color: transparent;
  -webkit-text-stroke: 2px color-mix(in srgb, var(--accent) 55%, transparent);
  position: absolute;
  right: 2vw; bottom: 4vh;
  z-index: 0;
  opacity: .5;
  pointer-events: none;
}
.scene h3.display { font-size: clamp(36px, 4.6vw, 64px); margin: 16px 0 18px; }
.scene p.big { color: var(--ink-2); font-size: 18.5px; max-width: 520px; }
.scene .scene-visual { position: relative; z-index: 1; }
.steps-progress {
  position: absolute;
  left: 0; right: 0; top: 0;
  height: 3px;
  background: var(--line);
  z-index: 5;
}
.steps-progress i {
  display: block;
  height: 100%;
  background: linear-gradient(90deg, var(--accent), var(--accent-2));
  transform-origin: left;
  transform: scaleX(0);
}
.steps-dots {
  position: absolute;
  right: 26px; top: 50%;
  transform: translateY(-50%);
  display: flex;
  flex-direction: column;
  gap: 10px;
  z-index: 5;
}
.steps-dots b {
  width: 8px; height: 8px;
  border-radius: 50%;
  background: color-mix(in srgb, var(--ink) 25%, transparent);
  transition: background .3s ease, transform .3s ease;
}
.steps-dots b.on { background: var(--accent); transform: scale(1.45); }
@media (max-width: 1080px) {
  .steps-stage .scene .wrap { grid-template-columns: 1fr; gap: 26px; }
  .scene .scene-visual { display: none; }
  .scene .scene-num { font-size: 120px; opacity: .25; }
}

/* ============================================================
   MOBILE NAVIGATION
   ============================================================ */
.nav-burger {
  display: none;
  flex-direction: column;
  justify-content: center;
  gap: 5px;
  width: 42px; height: 42px;
  border: 1px solid var(--line);
  border-radius: 9px;
  align-items: center;
  flex-shrink: 0;
}
.nav-burger span {
  display: block;
  width: 17px; height: 2px;
  background: var(--ink);
  border-radius: 2px;
  transition: transform .3s var(--ease-snap), opacity .2s ease;
}
.nav-burger[aria-expanded="true"] span:first-child { transform: translateY(3.5px) rotate(45deg); }
.nav-burger[aria-expanded="true"] span:last-child { transform: translateY(-3.5px) rotate(-45deg); }

.mobile-nav {
  position: fixed;
  inset: 0;
  z-index: 90;
  background: color-mix(in srgb, var(--bg) 96%, transparent);
  backdrop-filter: blur(18px);
  -webkit-backdrop-filter: blur(18px);
  padding: calc(var(--header-h) + 22px) 24px 40px;
  overflow-y: auto;
  opacity: 0;
  visibility: hidden;
  transform: translateY(-10px);
  transition: opacity .28s ease, transform .32s var(--ease-snap), visibility .32s;
}
.mobile-nav.open { opacity: 1; visibility: visible; transform: none; }
body.nav-open { overflow: hidden; }
.mobile-nav .mn-label {
  font-family: var(--font-mono);
  font-size: 10.5px; letter-spacing: .22em; text-transform: uppercase;
  color: var(--accent);
  display: block;
  margin: 26px 0 6px;
}
.mobile-nav a.mn-big {
  display: block;
  font-family: var(--font-display);
  font-weight: 900; font-stretch: 125%;
  text-transform: uppercase;
  font-size: clamp(26px, 7.4vw, 34px);
  line-height: 1.22;
  color: var(--ink);
  padding: 4px 0;
}
.mobile-nav a.mn-sub {
  display: block;
  font-size: 16.5px;
  font-weight: 550;
  color: var(--ink-2);
  padding: 8px 0;
}
.mobile-nav a.mn-sub b { color: var(--ink); font-weight: 600; }
.mobile-nav .mn-ctas { display: grid; gap: 12px; margin-top: 34px; }
.mobile-nav .mn-ctas .btn { justify-content: center; }
@media (max-width: 980px) {
  .nav-burger { display: flex; }
  .header-cta { gap: 10px; }
}
@media (max-width: 1180px) {
  .header-cta .btn-creators { display: none; }
}
@media (max-width: 560px) {
  .header-cta .btn-primary { display: none; }
}